The blog about small business marketing

Unfortunate By-product of Effective Inbound Marketing standard

There is an unfortunate by-product of effective inbound marketing. According to a recent report from Symantec®, web-based attacks increased last year by 36%, with over 4,500 new attacks each day. What's more, mobile vulnerabilities continue to rise. Internet Security Threat Report, Volume 17, can be found here. One of the unfortunate by-products of an effective inbound marketing campaign is with it's intended outcome- to be found on the web. As your company or brand builds credibility and exposure you will likely gain the attention of, shall we say, nefarious individuals with malicious intentions. It is it uncommon to see an increase in soliciting cold-call activity, SPAM, and even denial-of-service attacks because your company looks credible and important. The threat of data and identity ...

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5 Things Accountants Don’t Understand About Social Media standard

There are 5 things Accountants don’t understand about social media. There are many things social media is and is not. Although the popular belief among professional businesses is that social media may be a complete waste of time, or only for the young and restless, it can be a valuable tool for all financial services firms. Here are five things to consider: Social media is the vehicle that takes your potential consumers to your blog or web site. Social media is not for selling, only for telling. Social media enhances brands more so than any other technology medium or channel. Lead generation and social media go hand in hand. Social media is about two-way communication. - Social media is the vehicle that takes your potential consumers to ...

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Leadership for Consultants – the Client Expects to be Lead standard

What do we mean by... Leadership for Consultants – the Client Expects to be Lead? Simply, it is the most important concern affecting consultants – the client expects to be lead. Let me repeat myself; your client or customer expects to be lead. She/he is receiving so many market signals that it is difficult to make sense of all the traffic and noise. Questions like: Where should I be investing my marketing and advertising dollars for the best return? How can I cut costs and still maintain my market share and sustainability? How can I improve the quality of the leads on which my sales people need to focus? What are we doing that works, and what needs to be added or adjusted? Your clients look to ...

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How to Bring More Value to Your Clients standard

Do you know how to bring more value to your clients? Clients and/or customers make purchasing decisions based on numerous factors, but particularly through identifying value in their selection of products or services. Therefore, bringing value to your clients should be paramount in your thinking.  How does one do that, you may be asking. Let’s take a look at a simplified example. Pretend you have your favorite bakery in mind. This bakery is no different than the three other bakeries nearby. It offers almost exact products but you are loyal to them regardless of the fact that they are the furthest away, charge more, and you tell everyone you know how special they are to you. Why? You are loyal to them ...

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Just How Effective is Cold Calling Anyway? standard

Just How Effective is Cold Calling Anyway? Let’s be honest for a moment; no one likes cold calling. Cold calling was once the standard method of gaining new business for many industries, the number one lead generation technique, especially financial services. For everyone from the boiler room operations seeking donations to the New York Stock Exchange pitchmen, effective cold calling was the tried and true path to take towards lead generation and growing revenues. Those days are gone; what appears to be forever. The glory days of cold calling are over, replaced by the internet. Some people could not be happier. Even the term sounds contradictory; “Effective Cold Calling.” That seems akin to “Jumbo Shrimp” or “Military Intelligence.” It sounds that way. ...

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What Does the NJ Supreme Court and Inbound Marketing Have in Common? standard

What Does the NJ Supreme Court and Inbound Marketing Have in Common? If you follow the local industry news you know about the March 6, 2010 NJ Supreme Court unanimous decision on KPMG LLP’s previous Appellate Court negligence ruling. Big Win was the title of the article. Big Win indeed. What does the NJ Supreme Court have in common with inbound marketing? Not much other than the ruling. It’s the publication of the ruling that is now an integral part of the future of KPMG’s inbound marketing campaign. This wave of news across various media is PR (public relations- a critical facet of inbound marketing). I am sure KPMG LLP’s marketing department is celebrating even more than the principals of the company ...

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Direct Mail vs Digital Marketing Stats May Surprise You standard

Direct Mail vs Digital Marketing Stats May Surprise You. Both digital marketing and direct mail have their place in the world and come with their own advantages and disadvantages. But painting digital marketing as more ecologically friendly is actually a misconception. Here's what you should know about direct mail: A study from the U.S. Postal Service recorded that only 1.8% of household waste is from advertising direct mail messages and catalogues. Direct-mail accounts for only 2.4 percent of landfill waste 54.7 percent of all paper in the U.S. is currently recycled. The printing industry - and direct mail - actually saves trees. 60% of America's forested lands are in private hands. Growing trees is an INCENTIVE to keep the land rather than to sell it ...

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CPA’s and Financial Planners Must Market Differently standard

CPA's and Financial Planners Must Market Differently. It isn’t a question IF accounting firms, CPA’s and financial planners convert to internet marketing, it is more of a question of when. The traditional marketing model is broken, as people shy away from traditional marketing efforts like telemarketing, direct mail, television and radio advertising and other “old school” methods of customer acquisition. When was the last time you hosted a dinner event promising no-obligation value-packed workshop? What was the real cost-benefit you derived from this tactic? Accounting, CPA's, and financial planning firms that embrace innovation, creativity and non-traditional marketing moves experience better brand awareness, increased lead generation and lead to customer cycles that are measurably shorter than in years past. Customers and potential customers ...

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Is Blogging a Good Investment for Accountants? standard

Is Blogging a Good Investment for Accountants? Many of those in the accounting world assume that blogging is a platform mainly for those who are involved with Internet marketing as their main business. The truth is, many major companies have blogs, even those that are not directly involved in the technological field. Blogging can be a huge contributor to inbound marketing and new client development, even for those in the financial arena.describe the image ROI There are definite concerns regarding the return on investment, as with any marketing ploy. This is particularly true in the case of blogging, as the main resource needed is time, and we all know time is money. It can feel frustrating maintaining a blog without seeing any ...

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