The blog about small business marketing

How Can Direct Mail Bolster Email? standard

A lot has happened in the world of marketing since the dawn of the digital revolution. Email and direct mail marketing have mostly been used independently, but savvy marketers are today joining them together as a multi-channel strategy. If you’re not getting the results you expect from an email-driven campaign, even after A/B testing, consider augmenting (advantaging!) it with direct mail. So, how can direct mail bolster email?Consumers gather information in different ways, and sometimes your email never finds your target’s inbox. Many email marketing platforms make promises of high deliverability, but how can you be certain your message is actually getting there, let alone read? Zen Marketing heavily relies on the expertise of Constant Contact® to insure deliverability ...

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Can email marketing build engagement and grow organic referrals? standard

Email marketing is a process of which everyone is aware. How can one build engagement and grow organic referrals through email marketing? The answer might surprise you.When a client asked me the other day which email marketing platform was the best one to use, I turned the question around on her. “What are your goals,” I inquired. Her response (or lack thereof) made me think hard for my next response. I didn’t wish to put her on the spot, but as it appeared I had already done so I continued. She looked at me in complete amazement, unsure of what she should or shouldn’t say. In what seemed like an eternity she stated, “I guess I want to send ...

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Do You Use Direct Mail to Enhance Email Campaigns? standard

To suggest that a lot has happened in the world of marketing these past couple of years would be laughable, wouldn’t it? Email and direct mail marketing have long been used successfully yet mostly separately. But today’s smart marketers are joining these proven tactics together as a multi-channel strategy. If you’re not getting the statistical results you expect from your email campaigns, even after testing, why not consider enhancing your next email campaign with an application of direct mail. You read that right! A digital marketer suggesting the use of his father’s preferred method of marketing. And the reasons why are simple: consumers gather information in different ways, and sometimes your email never finds your target’s ...

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Do Newsletters Really Work? Here are the Top 5 Reasons they do. standard

Do Newsletters Really Work? Are they still relevant in a point in time when social networking and blogging are all the rage? How can you leverage newsletters for more business and better customer engagement?You probably write a blog every few days, at least twice a month I hope. You’d like to convert more of your readers to become customers. Your goal is to develop a stronger relationship with your prospects and customers. Guess what? Everyone with any ambition in your industry operates in the exact same way. How can you accomplish all of these things and more? Newsletters work well to do all of these things.The key to newsletter success: making yours unique and informative.There are a lot of ...

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Do you dread learning that someone has un-subscribed from your email list? standard

Do you dread learning that someone has un-subscribed from your email list? Everyone who uses an email marketing platform dreads the email notification of people who un-subscribe, usually following an email distribution. People opt-out for many reasons, usually:- They changed positions within a company. - They departed their current company for another one. - They changed suppliers, and you are no longer it! - Your content no longer engages their interest. - They forgot who you are. - Their inbox is packed.For many small business owners, the day to day routine makes it difficult to carve out time to create great content and share it on a regular basis. Three articles a year is not going to create a level of engagement, nor should ...

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Should an SMB Take on Every New Client? standard

Sound business marketers place a great deal of emphasis on targeting the audience with whom they wish to attract. It makes sense, because why spend your advertising budget on an inappropriate clientele?Following that logic, shouldn't they be just as selective in deciding whom they chose to do business with? For new business development, as well as a great many other facets of business, being selective in choosing whom to work with can be a good thing. Should an SMB take on every new client?Definitely not! You need to think beyond just selling, and remember that you are entering into a relationship. Such a situation must be based on mutual respect and a large dose of reality.As the owner of ...

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