Your Ideal Client – Who Is It Really? standard
As a business owner you probably think the world is your market, and that anyone with money is your ideal client. You couldn’t be more wrong.
Continue ReadingBogus Email; is the Third Time the Charm? standard
If you are anything like me, you’re sick and tired of bogus email that attempts to corrupt your computer, steal your information, compromise stuff like identity, bank information and all sorts of other nefarious deeds. As a business person you are in charged with positively impacting your clientele (or target audience), provide information through a variety of means, and recognize the importance of email, which has long been at the top of the tools list for doing so. Every developed business depends on email for communicating directly with it’s customers, clients, prospects, or patients. It’s the one way to know the message is getting through to them. That is, it used to be. As email continued to grow as fast as ...
Continue ReadingIs 2019 the Year to Rediscover Yourself? standard
Here Are 6 Things to Consider in Doing So It’s barely the end of the first month of this New Year and already the gyms are beginning to become less “busy” with resolutions falling off by the day. What started out as compaction is now settling back to a normal member flow, and the machines are nearly always free and available when I want one. However, I ask this with your best interest at heart. Is 2019 the year to rediscover yourself? Your business, specifically, but you are so much the business when you’re an entrepreneur, so it almost goes without saying. If you really want to make some positive change in your business and your life, consider doing these 6 ...
Continue ReadingEmail Marketing: Care and Feeding standard
In every aspect of business there is always room for improvement. Your email marketing tactics are no different and require some care and feeding along the way. Yes, you’ve probably been achieving your email goals but there are still opportunities to find a new approach to your content creation, drive new subscribers to your database, or improve your website SEO. Maybe it’s time for a new look and feel, for a website or email template. There is no shortage of tactics in need of refinement. Let’s Focus on One Aspect Here How much of that matters if you are using an email list that hasn’t been properly managed? Routinely maintained? Regularly purged? You’re probably a savvy marketer and as such you probably make ...
Continue ReadingHow is Multi-Channel Content Delivery a Lot Like a Pizza Taste Test? standard
We’ve all seen the blind taste tests for soft drinks, wines, beers, and even bottled waters. I think a Pizza Taste Test is a lot like a multi-channel Content Delivery strategy.
Continue ReadingHow is Email Marketing a Lot Like Dating? standard
A lot of small business owners shy away from email marketing and marketing automation out of a lack of understanding. Email marketing automation is a lot like dating, like a person seeking a mate. Now, hear me out and you’ll see the correlation in a minute. Attract A person seeks a mate, so they go through whatever rituals they believe will attract what they believe to be the right “type” they envision to be ideal. So, they go on this crusade of finding the right candidates. The more the person knows who is really an ideal suitor, the better the results, right? In email marketing automation there is a lot attraction work that occurs once the ideal audience is determined so ...
Continue ReadingWhy Automate Your Email Marketing? Let Me Count the Ways standard
Automate your email marketing, and marketing automation in general, are two of those terms that are often a intertwined mistaken notion, depending on who is shouting it and who is the receiver. If a MA sales person speaks to a Fortune 1000 company, it means one thing. To a small, local store owner it may mean something completely different. So, let me share with you what Forrester Research says about the definition of Marketing Automation. “Marketing Automation is defined as processes that help generate new business opportunities, manage volumes of business inquiries, improve potential buyers’ propensity to purchase, and increase alignment between marketing activities and sales results.” That means that not only email is automated, but a CRM system is integrated into ...
Continue ReadingWouldn’t a Disruption-Free Business in 2019 Be Great? standard
While you are focused on finishing out the year as strong as possible, disruptions are working against you. More importantly, a similar set of distractions await you on the other side of New Year's Eve.
Continue ReadingAt least 20 ways to keep your loyal subscribers loyal standard
Do you struggle with a process to keep your loyal subscribers loyal? One of the easiest things to do is to establish an email sequence to keep nurturing your prospective clients,
Continue ReadingUncovering Your Alpha Audience standard
I am confident you understand what an ideal audience is. They may be referred to as your Avatar or Persona as well. But your Alpha is a bit more specific.
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