Diversify Your SMB Marketing Plan-Part 2 standard
Our previous post looked at diversifying an SMB marketing plan through both behaviorally-driven and demographically-driven campaigns. Let’s look at two other types of campaigns.
Continue ReadingHow to Write Content in Times of Upheaval standard
We've previously written about How to Write Content for Answers and have realized it is also important to learn how to write content in times of upheaval. The current pandemic has severely impacted what your audience is prioritizing, along with how they may view your brand. This pandemic and any other future disruptions are sure to happen but provide opportunities for you to stand out from your competitors. Below, we address how you can make the most of a bad situation while avoiding the pitfalls. 1. Continue to Create Content Depending on your type of business, you may have lots of time or hardly any during times of upheaval. However, it would be best if you did not let that interrupt ...
Continue ReadingThe 4 Steps of How to Write Content Answers standard
We’ve previously written about How to Connect With High Value Customers. In that fashion, we want to show you how to write content answers for the questions your potential clients may have. Let's break down what it will take to effectively answer your prospective customers by expertly answering the pressing questions they have about your good or service. Why You Should Write Content for Answers to Specific Questions We're not discussing writing content for the snippets that appear on search engines. It is a great thing to have if you can get it. However, it is difficult to break in. Writing answers to questions has benefits because it can generate lasting results that can begin as soon as the post goes ...
Continue ReadingAt least 20 ways to keep your loyal subscribers loyal standard
Do you struggle with a process to keep your loyal subscribers loyal? One of the easiest things to do is to establish an email sequence to keep nurturing your prospective clients,
Continue Reading5 Effective Techniques for Marketing a Business on Facebook standard
5 tips and tricks to effectively marketing your business on Facebook that you may not have heard about yet.
Continue ReadingUnderstanding the CMO’s Role in Today’s Business World standard
Today it is all about what we in the business like to call conversion. Converting a completely unknown contact into an interested party, encouraging them to be interested to learn more, converting that person to then become a customer, then converting them to a raving fan.
Continue ReadingFujm Primer on Grammar standard
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Continue ReadingThe Beginner’s Guide to Inbound Content Creation standard
Regardless of your business entity’s status; a start-up or seasoned, when it comes to content creation, you may need some coaching at the beginning. Here are some easy tips to consider when the beginner of an inbound marketing strategy takes on the role of copywriter. Start with the end in mind No matter the effort, it is the results we are all after. Effective copywriting must be directly focused on the organization’s key objectives and goals. Remember, your goal is primary, so if it is to generate more leads, one must consider your present generation methodology and results, and therefore, what you need to do to reach your company targets. If your goal is to simply educate your audiences rather than ...
Continue ReadingEmail Marketing for Accounting Firms standard
Email marketing is a great way for you to attract or shore up some of the client base, and accounting firms know that once the April rush begins, there will be no rest until it is all put aside. It won’t be long until tax filing season comes into focus; no sooner than the holiday decorations are returned to their resting place. It’s a vicious cycle familiar to those in the world of tax preparation and unique to that industry. The CPA’s and EA’s we work with strive to build up their rest over the period between holidays, and avoid drinking too much bubbly on New Year’s Eve. You know you are going to need your strength once the pressure ...
Continue ReadingContent Marketing Adoption and Success standard
We have been writing about content marketing, also known as inbound marketing, for more than 18 months, and our clients are enjoying the greater exposure and qualified leads this marketing approach provides them. Yet we occasionally are invited to meet with prospective client firms that are reluctant in adopting the concept. I thought it might be a good time for those that are undecided about getting started with an inbound approach to have a look at what our firm considers to be the formula for online marketing success. Of course, those already using inbound marketing can use this as a checklist to measure the progress of their process. Begin with the end in mind Make sure you know where your success ...
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