Lack of Marketing Plan Blows the Budget standard
A look at the importance of a marketing plan as exhibited by a restaurant owner, plus some suggested ways to improve the marketing performance.
Continue ReadingMaximizing Your Direct Mail Campaign in the Digital Marketing Era standard
You rarely hit a home run in small business marketing; small ball works best. A well defined marketing plan around a realistic number of differing tactics will run up the score nicely. But because of restrictive budgets (or sometimes attitudes) many small businesses try a tactic and when the home run doesn’t happen abandon it and move on to the next “idea of the week”. This is certainly the case with direct mail. Before the onslaught of the internet, websites, e-mail marketing and social media the war was between newspaper advertising and direct mail. The savvy business person who was unafraid to invest the time and money to secure a well defined mailing list and manage it properly had a ...
Continue ReadingDirect Mail vs Digital Marketing Stats May Surprise You standard
Direct Mail vs Digital Marketing Stats May Surprise You. Both digital marketing and direct mail have their place in the world and come with their own advantages and disadvantages. But painting digital marketing as more ecologically friendly is actually a misconception. Here's what you should know about direct mail: A study from the U.S. Postal Service recorded that only 1.8% of household waste is from advertising direct mail messages and catalogues. Direct-mail accounts for only 2.4 percent of landfill waste 54.7 percent of all paper in the U.S. is currently recycled. The printing industry - and direct mail - actually saves trees. 60% of America's forested lands are in private hands. Growing trees is an INCENTIVE to keep the land rather than to sell it ...
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