Categories ArchivesDirect Marketing

Deceptive Sales 101 (A great plug for Inbound marketing) standard

Or why pretending to be someone’s Grandmother isn’t going to help you get that order. My latest favorite term is Sales Prevention Officer… borrowed from Jonathan Farrington on the Eyes on Sales blog. Professional, effective sales processes are a combination of art and science. A great sales person is trained in acting, engineering, politics, relationship building and strategic planning. The best salespeople understand personal improvement is a never ending process. They study constantly and follow a process or systematic approach. They invest for the long term. But some people feel the need to cheat the system. They seek a faster and less arduous path to making fast money rather than a long term process. That is why I admire some of the ...

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Pay Per Click is Probably Not the Answer to Better Lead Generation standard

For many a small business, especially those that rely on generating as many leads as possible online, pay per click is an easy answer, but it may not be the answer to your marketing dilemma. Your lead generation is what drives your business, and your marketing budget must yield as large an ROI as possible, which PPC can sometimes deliver quickly. Sure, people will tell you all of the great things about pay per click, (otherwise known as PPC) but PPC has some downsides that need to be understood as well. When depending on your PPC Article Imagewebsite to attract new clients and prospects to your business, there are a host of tools to consider. Pay Per Click is just ...

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Maximizing Your Direct Mail Campaign in the Digital Marketing Era standard

You rarely hit a home run in small business marketing; small ball works best. A well defined marketing plan around a realistic number of differing tactics will run up the score nicely. But because of restrictive budgets (or sometimes attitudes) many small businesses try a tactic and when the home run doesn’t happen abandon it and move on to the next “idea of the week”. This is certainly the case with direct mail. Before the onslaught of the internet, websites, e-mail marketing and social media the war was between newspaper advertising and direct mail. The savvy business person who was unafraid to invest the time and money to secure a well defined mailing list and manage it properly had a ...

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Direct Mail vs Digital Marketing Stats May Surprise You standard

Direct Mail vs Digital Marketing Stats May Surprise You. Both digital marketing and direct mail have their place in the world and come with their own advantages and disadvantages. But painting digital marketing as more ecologically friendly is actually a misconception. Here's what you should know about direct mail: A study from the U.S. Postal Service recorded that only 1.8% of household waste is from advertising direct mail messages and catalogues. Direct-mail accounts for only 2.4 percent of landfill waste 54.7 percent of all paper in the U.S. is currently recycled. The printing industry - and direct mail - actually saves trees. 60% of America's forested lands are in private hands. Growing trees is an INCENTIVE to keep the land rather than to sell it ...

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