Networking and Referrals Tops with SMB’s… Maybe? standard
Networking and Referrals Tops with SMB's... Maybe? When asked for their best sources of lead generation, a recent article and poll suggests so. But is this really the truth? A friend and business owner I admire recently shared a magazine article that addressed lead generation strategies. According to the article, the use of websites and the internet came in third at 63%, as the most popular answer of how leads will be generated in 2014. Referrals and networking were #1 and #2. The article further discusses SEO and SMO, which my friend knows is right up my alley. He also commented that the article really supported my position on the importance of inbound marketing. Referral and networking are always the top answers ...
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