It is estimated that over half the population watch a YouTube video every day! And this demand profile isn’t limited to only consumers. One report suggests that 92% of business to business customers regularly watch online video.
Continue Reading“E-mail is Dead”… according to Sheryl Sandberg, COO of Facebook at the time of the quote “The Internet is Dead”… according to Chris Anderson, Wired Magazine 2010 “Digital Marketing is Dead” … Marc Pritchard, P&G, speaking at Dmexco 2013 None of them are actually dead. In fact, e-mail as an engagement tool is fantastically effective when properly planned and executed. For prosepcting? E-mail is the best drip tool available. And even today we continue to devise products and strategies for highly targeted direct mail that deliver terrific results. Inbound marketing is no exception. What people tend to forget, and the fact a recent article in The Drum reinforces, is not to get too hung up on distribution tactics. Many people gravitate to whatever is ...
Continue ReadingWhen last we wrote about how we promote our blog articles and how you could as well, we mentioned there was software to make the process easier; there were additional spots on the web where you could also post them. This article will hopefully encourage you to make better use of the Internet in the promotion of your articles and information to share, and if not, to at least convince you to contact an inbound marketing agency (like Zen Marketing) to help get you started. It does not all have to be done at once, and the workload can even be shared by you and the agency you choose. There is no fixed formula for marketing your business through ...
Continue ReadingThere is a real disconnect when I come across a business professional that doesn’t have an active blog on their site. It’s not that I don’t respect them as business people; they have a right to manage their business any way they wish. It just seems to be counter-productive to have a website and NOT offer content to their visitors. When there is no blog, I lose interest fast. Unless the business employs video, an array of eBooks or some other “reason” to explore their site, I am simply moving on to a competitor of theirs. When people come across your site, the same will happen to you. Blogging for business is not about letting everyone know what you had ...
Continue ReadingWe have covered the value of creating content marketing to allow prospects to find your website and you for quite a while now. One way to lead your competition and establish yourself as an industry expert is by creating engaging content in a variety of media. You not only bring valuable attention to your brand, but also gain recognition as you rise above the competition. Content marketing is nothing new. Neither is the concept of being a market or industry leader. Leading your competition may not be your goal, but driving business should be. Content marketing IS the way today. Actually, it gets its humble beginning by way of the earliest of human beings; telling stories around a campfire to get ...
Continue ReadingMost businesses, even solo-preneur’s have taken the time and invested in a website. Any small business that wants to be noticed stake their claim on a domain name and put up a site. It is more or less how business is done these days. The vast majority of business feels adescribe the image certain obligation to have an online presence. A web site after all, is a corporate brochure at a minimum. The simple fact is that nearly 80% of product or service research is now performed online. Those with marketing awareness generally use the corporate site to produce leads for the business entity. The sad truth is however, that quite a lot of small to medium sized businesses lack the critical ...
Continue ReadingIf you are new to email marketing or are in the process of building your first list, you are to be congratulated! Email marketing, despite all protestations to the contrary, is alive and well, and will be for the foreseeable future! On top of that, it is still the one essential piece that needs to be there for long term success online. And that should come as no surprise. If you think about it, this principle applies to every business, whether online or off. All businesses need a list of regular customers and prospect, and this has not and will not change. Have you never tried to occasionally drop a direct mail piece using social media data? Good luck with that!WhyEmail ...
Continue ReadingIf you are new to the social networking swimming pool, don’t feel bad. There are lots of companies yet to get into the water, but it is high time to stick your toes in. Here’s a quick-start primer on what you will need to accomplish in order to develop a sound social media strategy. Online and offline discussions, articles, webinars, eBooks and a plethora of other communications all speak as though everyone is keeping up with the uber-evolving media storm called social media. Getting started can be a paralyzing process, especially if you are new to social media all together. Social media marketing is sort of like learning a foreign language; you need to understand the foundation words and terms ...
Continue ReadingOur company, and many of our client companies, relies on the services of outside advertising providers, consultants, coaches, and salesmen. These outsourced providers make many promises and while most deliver on those promises sometimes a services falls short of expectation. Owners and managers should regularly review the performance of their services, especially those on a subscription or contract. But, the demands of business operations sometimes makes fulfilling that a challenge. Here is a tip on the fastest and easiest way to measure the success of every service subscription. We refer to it as the LOU Principal, or Lack of Up-sell Principal.lou ferrigno A Powerful Measurement Have you ever been on the fence about a service provider’s effectiveness (or lack thereof)? Have you ...
Continue ReadingIt doesn’t matter at what stage of growth your business resides; napkin idea, start up, emerging enterprise or seasoned business, it will always need your attention. When it comes to growing your business, are you insane? What I mean by this query is there is a saying (attributed to Albert Einstein, by the way): Doing the same things repeatedly but expecting different results is akin to insanity. So, when it comes to marketing your business, are you insane or are you innovative and creative? Do you repeatedly implement the same marketing and sales tactics expecting an upturn in lead generation and new business creation, or are you varying your approach? It wasn’t that long ago we were all summing up the successes ...
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