Tags ArchivesBlog

Blogging and Small Business standard

Blogging and Small Business are a great fit. In today's world of social media and content marketing, it seems as if the rules for optimization change on a daily basis. Whether it's Google's Algorithm updates or the introduction of new features on Twitter or Facebook, change is a common normalcy in inbound marketing. However, blogging has been and will seemingly continue to be the  focus of any successful social media marketing or content marketing campaign. In the rat race of trying to climb to the top of a search engine results page (SERP), most marketers seem to forget the importance of providing your audience with good information. While social networks are vital for sharing and reaching audiences, your blog is ...

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To Blog or Not to Blog standard

If you aren't familiar with the power of blogging, then you've missed some of the most important developments in advertising from the last few years. Here are some of the main reasons why you should work blogging into your marketing plan - or avoid it in its entirety. To Blog: The Power to Get Noticed At its core, blogging is a simple yet powerful tool - the ability to create a series of pages, each of which holds unique content, and use those pages to fill the results of search engines and ultimately attract new customers. Consider the following: According to the marketing statistics of HubSpot, 44% of online shoppers will start their quest through a search engine - not by going ...

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Not blogging? You should be… standard

Introducing a blog to your business' website can help your business grow in more ways than one. For far too long (especially for small businesses) those in charge of marketing have seen websites as strictly the place where people come to get some basic information about the business, and maybe make purchases. We refer to this as a digital brochure. But a website is really where people were directed to visit from other marketing efforts. And with a blog, the website itself becomes a marketing tool, bringing people in (inbound marketing), instead of only being used as a placeholder or online store. Not blogging? You should be... Here are a few of the ways a regularly updated blog can help ...

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Sharing Tactics for Your Blog Article Promotions Strategy standard

When last we wrote about how we promote our blog articles and how you could as well, we mentioned there was software to make the process easier; there were additional spots on the web where you could also post them. This article will hopefully encourage you to make better use of the Internet in the promotion of your articles and information to share, and if not, to at least convince you to contact an inbound marketing agency (like Zen Marketing) to help get you started. It does not all have to be done at once, and the workload can even be shared by you and the agency you choose. There is no fixed formula for marketing your business through ...

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