This is Part 1 on a new series: Revealing the Top 3 Secrets of Email Marketing Have you noticed how so many people bitch and moan that their emails never seem to get opened? They spout the percentages the media likes to throw around, like: “The national average open rate for email is less than 6%. And the click-through rate is even lower.” If you are one of those folks, please keep reading. We want to change the way you view email marketing, especially if you operate a small, privately-held business. Those who know the secrets and apply them have a completely different philosophy when it comes to using email as a marketing tool. They have developed a unique perspective on getting ...
Continue ReadingAmid all of the spotlights on the stage of social media, Facebook remains center stage clearly in high light. When is enough, enough? Here’s 1 more reason to stay in the headlines for Facebook, from the perspective of a Constant Contact Solution provider, but all CTCT users and many other social networking aggregators will be impacted. NOTICE: Facebook no longer allows third-party apps to post directly to a personal Facebook page* Facebook recently announced that it will no longer allow third-party apps like Constant Contact’s Social Share application for auto-posting to your personal page. It is just another knee-jerk reaction to the immense pressure the social media behemoth has been feeling. What Changes Did Facebook Make? Third party apps like Social Share are ...
Continue ReadingI just finished reading something that is very timely. It’s the best reason ever to have a professional email address.
Continue ReadingEmail marketing is a process of which everyone is aware. How can one build engagement and grow organic referrals through email marketing? The answer might surprise you. When a client asked me the other day which email marketing platform was the best one to use, I turned the question around on her. “What are your goals,” I inquired. Her response (or lack thereof) made me think hard for my next response. I didn’t wish to put her on the spot, but as it appeared I had already done so I continued. She looked at me in complete amazement, unsure of what she should or shouldn’t say. In what seemed like an eternity she stated, “I guess I want to send ...
Continue ReadingDo Newsletters Really Work? Are they still relevant in a point in time when social networking and blogging are all the rage? How can you leverage newsletters for more business and better customer engagement? You probably write a blog every few days, at least twice a month I hope. You’d like to convert more of your readers to become customers. Your goal is to develop a stronger relationship with your prospects and customers. Guess what? Everyone with any ambition in your industry operates in the exact same way. How can you accomplish all of these things and more? Newsletters work well to do all of these things. The key to newsletter success: making yours unique and informative. There are a lot of ...
Continue ReadingIn a few circumstances, "free" can be a good thing, especially for when operating a business on a small budget. But if you are a small business or organization looking for the best way to promote your events, what does "free" really provide you?
Continue ReadingUnlike direct mail, it is far more challenging to institute an email marketing campaign because most SMB’s, and every start-up, lack large quantities of email subscribers. Growing a list is a good goal and easily resolved with the implementation of a sound marketing strategy.
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