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Can email marketing build engagement and grow organic referrals? standard

Email marketing is a process of which everyone is aware. How can one build engagement and grow organic referrals through email marketing? The answer might surprise you.When a client asked me the other day which email marketing platform was the best one to use, I turned the question around on her. “What are your goals,” I inquired. Her response (or lack thereof) made me think hard for my next response. I didn’t wish to put her on the spot, but as it appeared I had already done so I continued. She looked at me in complete amazement, unsure of what she should or shouldn’t say. In what seemed like an eternity she stated, “I guess I want to send ...

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Do Newsletters Really Work? Here are the Top 5 Reasons they do. standard

Do Newsletters Really Work? Are they still relevant in a point in time when social networking and blogging are all the rage? How can you leverage newsletters for more business and better customer engagement?You probably write a blog every few days, at least twice a month I hope. You’d like to convert more of your readers to become customers. Your goal is to develop a stronger relationship with your prospects and customers. Guess what? Everyone with any ambition in your industry operates in the exact same way. How can you accomplish all of these things and more? Newsletters work well to do all of these things.The key to newsletter success: making yours unique and informative.There are a lot of ...

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