Tags ArchivesDirect Mail

How to Improve Content Marketing standard

We’ve previously written about how to improve content marketing with How to Write Content Answers and How to Write Content in Times of Upheaval. But what good is investing in a content marketing campaign if no one reads it? We’ll show you how to improve content marketing below. What is Content Marketing? Content marketing (aka content promotion) is the practice of making sure as many interested people as possible have knowledge and access to your content. Many businesses can think their job is done once they've published their piece or put it up on their social channels. However, this is where your content can stall. This is because the internet can be a crowded place with literally millions of voices vying ...

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How Can Direct Mail Bolster Email? standard

A lot has happened in the world of marketing since the dawn of the digital revolution. Email and direct mail marketing have mostly been used independently, but savvy marketers are today joining them together as a multi-channel strategy. If you’re not getting the results you expect from an email-driven campaign, even after A/B testing, consider augmenting (advantaging!) it with direct mail. So, how can direct mail bolster email? Consumers gather information in different ways, and sometimes your email never finds your target’s inbox. Many email marketing platforms make promises of high deliverability, but how can you be certain your message is actually getting there, let alone read? Zen Marketing heavily relies on the expertise of Constant Contact® to insure deliverability ...

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Do You Use Direct Mail to Enhance Email Campaigns? standard

To suggest that a lot has happened in the world of marketing these past couple of years would be laughable, wouldn’t it? Email and direct mail marketing have long been used successfully yet mostly separately. But today’s smart marketers are joining these proven tactics together as a multi-channel strategy. If you’re not getting the statistical results you expect from your email campaigns, even after testing, why not consider enhancing your next email campaign with an application of direct mail. You read that right! A digital marketer suggesting the use of his father’s preferred method of marketing. And the reasons why are simple: consumers gather information in different ways, and sometimes your email never finds your target’s ...

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Deceptive Sales 101 (A great plug for Inbound marketing) standard

Or why pretending to be someone’s Grandmother isn’t going to help you get that order. My latest favorite term is Sales Prevention Officer… borrowed from Jonathan Farrington on the Eyes on Sales blog. Professional, effective sales processes are a combination of art and science. A great sales person is trained in acting, engineering, politics, relationship building and strategic planning. The best salespeople understand personal improvement is a never ending process. They study constantly and follow a process or systematic approach. They invest for the long term. But some people feel the need to cheat the system. They seek a faster and less arduous path to making fast money rather than a long term process. That is why I admire some of the ...

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Direct Mail vs Digital Marketing Stats May Surprise You standard

Direct Mail vs Digital Marketing Stats May Surprise You. Both digital marketing and direct mail have their place in the world and come with their own advantages and disadvantages. But painting digital marketing as more ecologically friendly is actually a misconception. Here's what you should know about direct mail: A study from the U.S. Postal Service recorded that only 1.8% of household waste is from advertising direct mail messages and catalogues. Direct-mail accounts for only 2.4 percent of landfill waste 54.7 percent of all paper in the U.S. is currently recycled. The printing industry - and direct mail - actually saves trees. 60% of America's forested lands are in private hands. Growing trees is an INCENTIVE to keep the land rather than to sell it ...

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