There is a digital divide that exists with every small business owner, despite that the first two decades of the 21st century brought about digital transformations in sales and marketing. Too many SMB’s still look at their customer buying experience from an out of date perspective. How is your small business narrowing its digital divide?
Continue ReadingAutomate your email marketing, and marketing automation in general, are two of those terms that are often a intertwined mistaken notion, depending on who is shouting it and who is the receiver. If a MA sales person speaks to a Fortune 1000 company, it means one thing. To a small, local store owner it may mean something completely different. So, let me share with you what Forrester Research says about the definition of Marketing Automation. “Marketing Automation is defined as processes that help generate new business opportunities, manage volumes of business inquiries, improve potential buyers’ propensity to purchase, and increase alignment between marketing activities and sales results.” That means that not only email is automated, but a CRM system is integrated into ...
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