Tags Archivesmarketing for attorneys

Email Marketing for Accounting Firms standard

Email marketing is a great way for you to attract or shore up some of the client base, and accounting firms know that once the April rush begins, there will be no rest until it is all put aside. It won’t be long until tax filing season comes into focus; no sooner than the holiday decorations are returned to their resting place. It’s a vicious cycle familiar to those in the world of tax preparation and unique to that industry. The CPA’s and EA’s we work with strive to build up their rest over the period between holidays, and avoid drinking too much bubbly on New Year’s Eve. You know you are going to need your strength once the pressure ...

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Strategic Marketing Crucial During Stagnant Economies for CPA’s standard

Strategic marketing is crucial during stagnant economies for CPA's. Regardless of this time of year, the current economic storm we find ourselves in does not seem to be relinquishing its grip on the market. It is tax time, and everyone in the financial services field is busy taking care of clients. Let us not forget the importance of the client; we need them now more than ever. Even though the last two quarters of 2012 began to push businesses a bit more towards recovery, we know now that this was a little spark not a substantial blaze. Our economy has been trying to maintain a growth curve, with a few areas of the country actually sliding back toward the abyss the ...

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Does Your Marketing Strategy Include Data? standard

Does Your Marketing Strategy Include Data? Professional services firms (PSF’s) rely on many things to accomplish their revenue goals, and marketing strategy certainly plays a big part. But do CPA’s, Lawyers, Architects and other PSF’s incorporate data into their marketing efforts? Whether traditional advertising methodologies or the use of digital, inbound marketing, or even a combination of the two, the data collected from the marketing activities should drive your marketing strategy. Data-driven content marketing (also called inbound and/or digital) can change the entire outcome, especially when it is automated. There is no denying that CPA’s and accountants are involved with numerical data all day long; how much of it is intended for their marketing efforts? Not as near as much as ...

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Maximizing Your Direct Mail Campaign in the Digital Marketing Era standard

You rarely hit a home run in small business marketing; small ball works best. A well defined marketing plan around a realistic number of differing tactics will run up the score nicely. But because of restrictive budgets (or sometimes attitudes) many small businesses try a tactic and when the home run doesn’t happen abandon it and move on to the next “idea of the week”. This is certainly the case with direct mail. Before the onslaught of the internet, websites, e-mail marketing and social media the war was between newspaper advertising and direct mail. The savvy business person who was unafraid to invest the time and money to secure a well defined mailing list and manage it properly had a ...

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Lead Your Competition with Content Marketing standard

We have covered the value of creating content marketing to allow prospects to find your website (and find you!) for quite a while now. One way to lead your competition and establish yourself as an industry expert is by creating engaging content in a variety of media. You not only bring valuable attention to your brand, but also gain recognition as you rise above the competition. Content marketing is not really all that new. Neither is the concept of being a market or industry leader. Leading your competition may not be your goal, but driving new business should be. Content marketing IS the way today to build credibility and drive new business creation. Actually, content marketing gets its humble beginning by ...

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Email Marketing for Accounting Firms standard

Email marketing is a great way for you to attract or shore up some of the client base, and accounting firms know that once the rush begins, there will be no rest until it is all put aside in late April. It won’t be long until tax filing season comes into focus; often this is no sooner than the holiday decorations are returned to their resting place. Hopefully you got some rest over the long period between holidays, and didn’t suffer too much post-bubbly on New Year’s Eve. You are going to need your strength once the pressure builds and the back and forth of communications starts with your clients and your staff. Marketing is probably not even on your mind, ...

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Five Reasons Why Accountants Should Do Their Own Marketing standard

There are five really great reasons why architects, Lawyers, CPA’s, financial planners, consultants, and other professional services providers should be responsible for their own marketing. You are intelligent beings, after all. The list below makes all the sense in the world, right. Let’s see if you feel this way. I learned to write reports and essays in school. How hard could blogging, article writing, email campaigns and web content be? Search Engine Optimization is just a fancy word for “getting found” on the search engines. I can buy an ad and be at the top of the page. I don’t need analysis; I know how much my leads cost and where they come from. I send my sales people to trade shows all ...

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The Evolution of Referral Marketing for NJ Attorneys and Architects standard

The Evolution of Referral Marketing for NJ Attorneys and Architects is fascinating. Remember when commercials were only about products for sale on television? There were “new and improved” this and that, “try this new” whatever. That sort of thing constituted the bulk of television advertising. Websites, content marketing, social media and blogging did not exist. Marketing hadn’t changed in decades; Madison Avenue made certain of that. There were ads for cars, trucks, cigarettes and booze, but never would one see a lawyer offering money for injuries, or for the hospitals that sent the ambulances for their potential clientele. Remember when television ads for medical centers, prescription medicines, personal hygiene and contraceptive products, bankruptcy filing, and personal injury lawyers hawking their services simply ...

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