Diversify Your SMB Marketing Plan-Part 2 standard
Our previous post looked at diversifying an SMB marketing plan through both behaviorally-driven and demographically-driven campaigns. Let’s look at two other types of campaigns.
Continue ReadingLack of Marketing Plan Blows the Budget standard
A look at the importance of a marketing plan as exhibited by a restaurant owner, plus some suggested ways to improve the marketing performance.
Continue ReadingSmall Business Marketing Plan for 2017: The Time is Now standard
Have you created your new marketing plan for 2017? If you’re like many busy entrepreneurs, the answer might be, “Not yet,” or “We’re using the same one as last year,” or worse, “I don’t have one.” Yikes! If you’ve been flying by the seat of your proverbial pants, you may be suffering from what’s known as Shiny Object Syndrome. This insidious disease tends to develop quickly in new entrepreneurs and can become chronic if steps aren’t taken to prevent and treat the condition. The new year is right around the corner, so it’s high time you take a step back and look at the big picture. Look not just at your company, but at yourself. Do YOU suffer from ...
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