Tags Archivesmarketing strategy

Bad marketing can hurt you standard

In my own new business development process, I come across businesses all too often that simply don’t understand good marketing vs. bad marketing. And while that’s a good thing for me, I suppose, I nonetheless want to share some tips for how to avoid bad marketing pitfalls and instead use good marketing tactics and better understand good marketing strategies. Because bad marketing can hurt you. Using the “Spaghetti” Approach Are your marketing efforts akin to throwing a handful of spaghetti at the wall and seeing what sticks? Are you strategically mapping out your marketing approach or tossing your money behind the first strand of pasta that comes along? Once you’ve cooked up the right strategy, are you spending time and money ...

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Sharing Tactics for Your Blog Article Promotions Strategy standard

When last we wrote about how we promote our blog articles and how you could as well, we mentioned there was software to make the process easier; there were additional spots on the web where you could also post them. This article will hopefully encourage you to make better use of the Internet in the promotion of your articles and information to share, and if not, to at least convince you to contact an inbound marketing agency (like Zen Marketing) to help get you started. It does not all have to be done at once, and the workload can even be shared by you and the agency you choose. There is no fixed formula for marketing your business through ...

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Lead Your Competition with Content Marketing standard

We have covered the value of creating content marketing to allow prospects to find your website and you for quite a while now. One way to lead your competition and establish yourself as an industry expert is by creating engaging content in a variety of media. You not only bring valuable attention to your brand, but also gain recognition as you rise above the competition.Content marketing is nothing new. Neither is the concept of being a market or industry leader. Leading your competition may not be your goal, but driving business should be. Content marketing IS the way today.Actually, it gets its humble beginning by way of the earliest of human beings; telling stories around a campfire to get ...

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New to Social Networking? Here’s a Quick-Start Primer. standard

If you are new to the social networking swimming pool, don’t feel bad. There are lots of companies yet to get into the water, but it is high time to stick your toes in. Here’s a quick-start primer on what you will need to accomplish in order to develop a sound social media strategy.Online and offline discussions, articles, webinars, eBooks and a plethora of other communications all speak as though everyone is keeping up with the uber-evolving media storm called social media. Getting started can be a paralyzing process, especially if you are new to social media all together. Social media marketing is sort of like learning a foreign language; you need to understand the foundation words and terms ...

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Your Customer Relationships Require Management standard

Your customer relationships require management. Especially given that the summer is approaching and you may be considering taking some time away to regroup and refresh. Why not use the momentum to further develop new clientele relationships? Your existing customers and those who will join you deserve a great relationship with you, don’t they? You can manage it. Customer relationship management (CRM) is not just about a software program to keep your data organized, it is more about ensuring that you constantly nurture your existing client base as you add to it. CRM is more about a customer-focused philosophy and strategic operations plan. The CRM business strategy can assist the entire company operate for maximum customer loyalty, profitability and creating a lead ...

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Inbound Marketing is Cold Callings Best Friend standard

What inbound marketing does really, really well is eliminate the cold call. After all, when you have scores of interested people taking the time to visit your landing page or blog and then leaving you their contact information the odds are pretty good your call will be taken.This behavioral bridge is amplified when they have taken advantage of a download (white paper, case study or some other relevant piece of information) and have something really tangible... and it has your brand on it!What we are actually describing is an effort to create a warmer environment and avoid a cold one. To accomplish this a good sales professional will usually "prime the pump" with an introductory letter (print or e-mail) ...

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Rising Annual Revenues? Disaster May Be Near… standard

The aphorism "a rising tide lifts all boats" is associated with the idea that improvements in the general economy will benefit all participants in that economy. Many businesses see changes in their top line revenue in this same fashion.Everyone on the planet is aware of the economic storm wreaking havoc on the bond market, shrinking retail demand, diminished revenue growth, the rise in gold prices and the somewhat-stagnant unemployment rate. It has been reported that the U.S. is experiencing a “softening” in the rebound from the “great recession”. European economists cannot seem to accurately assess the future of some of the member EU countries. Yet these same soothsayers press upon others involved to “stay the course” rather than depart ...

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Strategic Marketing Crucial During Stagnant Economies for CPA’s standard

Strategic marketing is crucial during stagnant economies for CPA's. Regardless of this time of year, the current economic storm we find ourselves in does not seem to be relinquishing its grip on the market. It is tax time, and everyone in the financial services field is busy taking care of clients. Let us not forget the importance of the client; we need them now more than ever.Even though the last two quarters of 2012 began to push businesses a bit more towards recovery, we know now that this was a little spark not a substantial blaze. Our economy has been trying to maintain a growth curve, with a few areas of the country actually sliding back toward the abyss the ...

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Does Your Marketing Strategy Include Data? standard

Does Your Marketing Strategy Include Data? Professional services firms (PSF’s) rely on many things to accomplish their revenue goals, and marketing strategy certainly plays a big part. But do CPA’s, Lawyers, Architects and other PSF’s incorporate data into their marketing efforts? Whether traditional advertising methodologies or the use of digital, inbound marketing, or even a combination of the two, the data collected from the marketing activities should drive your marketing strategy. Data-driven content marketing (also called inbound and/or digital) can change the entire outcome, especially when it is automated.There is no denying that CPA’s and accountants are involved with numerical data all day long; how much of it is intended for their marketing efforts? Not as near as much as ...

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