SPAM Archives - Zen Marketing

Is it a Numbers Game? standard

If I only had a dollar for every time someone hides behind a cliché to explain their abysmal approach to marketing and selling.

Bogus Email; is the Third Time the Charm? standard

If you are anything like me, you’re sick and tired of bogus email that attempts to corrupt your computer, steal your information, compromise stuff like identity, bank information and all sorts of other nefarious deeds. As a business person you are in charged with positively impacting your clientele (or target audience), provide information through a variety of means, and recognize the importance of email, which has long been at the top of the tools list for doing so. Every developed business depends on email for communicating directly with it’s customers, clients, prospects, or patients. It’s the one way to know the message is getting through to them. That is, it used to be. As email continued to grow as fast as ...

Top 3 Reasons to Be Hyper-Vigilant with Your Inbox standard

In today's internet reality, you simply must be hyper-vigilant with your inbox. What do I mean by this? I decided to write this article as a result of one of my clients contacting me with disturbing questions. I answered my client with what I think are the top three reasons to become hyper-vigilant when it comes to email and your inbox. Email has been around for so long, that just about everyone knows to watch out for suspicious emails. Thankfully the spam filters catch the majority of problem emails. Those emails from ambassadors from African countries are getting better, but How many foreign dignitaries are there that have millions to share if we’ll only agree to help them move it out ...

Do you know spam when you see it? standard

Do you know spam when you see it? If your inbox is like mine, you probably do. But inboxes across the globe are also seeing a new threat, a usually-malicious email purportedly from a friend, or sometimes even from ourselves.