The blog about small business marketing

Do You Brush Your Teeth Every Day? standard

There are many reasons you should brush your teeth daily. But have you ever thought about applying those very same reasons to your small business marketing? In this short video (actually, it's a slide show we made into a video), we'll illustrate how the rationale is appropriate for every business provided your goals are to stay appealing, healthy, and sustainable. Schedule a Complimentary Consultation If you'd like an honest assessment of your current or past marketing, simply use the form here and tell us a little about you and your business. We'll reply by email or telephone with some dates and times available for a ZOOM or Skype conference, or just a phone call if you'd prefer that. We'll spend about ...

4 Ways to Generate Effective Content Ideas standard

There are many ways to create content ideas, but we choose to focus here on these 4 ways as a place to get you started.

How to Improve Content Marketing standard

We’ve previously written about how to improve content marketing with How to Write Content Answers and How to Write Content in Times of Upheaval. But what good is investing in a content marketing campaign if no one reads it? We’ll show you how to improve content marketing below. What is Content Marketing? Content marketing (aka content promotion) is the practice of making sure as many interested people as possible have knowledge and access to your content. Many businesses can think their job is done once they've published their piece or put it up on their social channels. However, this is where your content can stall. This is because the internet can be a crowded place with literally millions of voices vying ...

The SMB Digital Divide is Closing standard

There is a digital divide that exists with every small business owner, despite that the first two decades of the 21st century brought about digital transformations in sales and marketing. Too many SMB’s still look at their customer buying experience from an out of date perspective. How is your small business narrowing its digital divide?

5th of August, 2020
In: Blog, Content Marketing, Inbound Marketing
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How to Write Content in Times of Upheaval standard

We've previously written about How to Write Content for Answers and have realized it is also important to learn how to write content in times of upheaval. The current pandemic has severely impacted what your audience is prioritizing, along with how they may view your brand. This pandemic and any other future disruptions are sure to happen but provide opportunities for you to stand out from your competitors. Below, we address how you can make the most of a bad situation while avoiding the pitfalls. 1. Continue to Create Content Depending on your type of business, you may have lots of time or hardly any during times of upheaval. However, it would be best if you did not let that interrupt ...

1st of August, 2020
In: Blog, Content Marketing, Inbound Marketing
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The 4 Steps of How to Write Content Answers standard

We’ve previously written about How to Connect With High Value Customers. In that fashion, we want to show you how to write content answers for the questions your potential clients may have. Let's break down what it will take to effectively answer your prospective customers by expertly answering the pressing questions they have about your good or service. Why You Should Write Content for Answers to Specific Questions We're not discussing writing content for the snippets that appear on search engines. It is a great thing to have if you can get it. However, it is difficult to break in. Writing answers to questions has benefits because it can generate lasting results that can begin as soon as the post goes ...

The Essential Guide for Quality SMB Teleconferencing standard

If you are feeling trapped in uncertainty, then it’s time to pivot. You must pivot in a big way. In this post, I’d like to zero in on the use of teleconferencing, a process that used to be strictly for corporations with big budgets but have evolved.

Professional Services Marketing and COVID-19 standard

Professional Services are not immune to economic downturns and must consider their post-COVID-19 marketing response today in order to resume a path to success. Inbound marketing is a proven marketing method that is ideal for every professional services business. We’ve previously written about How Lack of Marketing Plan Blows the Budget. Let's continue that trend by helping your professional services business develop a post-COVID 19 inbound marketing plan. The COVID-19 Crisis and Inbound Marketing A new and unexpected crisis is not new for us marketers or professional services businesses. Dips in the market, severe weather, and even attacks can disrupt the best laid out plans. We have a history of helping our clients weather the storm and help them come up with ...

Connect with High-Value Customers standard

It’s a goal most entrepreneurs ascribe to, enrolling high-value clients. . The truth is there are a few things to be mindful of before going out on a campaign to harness a tribe of top-level prospects and convert them.