The blog about small business marketing

Why You Should Market in a Recession standard

Downturns or recession in the economy are bound to happen. We find that our phones and inboxes usually explode with small business owners who suddenly find their sales funnel drying up. It doesn't have to be that way.

Marketing Fraud standard

There are many instances of marketing fraud; here is my recent story involving a very nefarious attempt to garner online attention.

Is it a Numbers Game? standard

If I only had a dollar for every time someone hides behind a cliché to explain their abysmal approach to marketing and selling.

Marketing for the Long Sales Cycle standard

Does your business involve a long sales cycle? How do you market where months will pass from the initial contact to the closing of a sale?

16th of June, 2021
In: Blog, Content Marketing, Inbound Marketing
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Diversify Your SMB Marketing Plan-Part 2 standard

Our previous post looked at diversifying an SMB marketing plan through both behaviorally-driven and demographically-driven campaigns. Let’s look at two other types of campaigns.

Diversify Your SMB Marketing Plan Through Writing standard

Diversification is essential to any marketing plan. Focusing on just one campaign, technique, or demographic might yield success, but it is more likely to produce underwhelming results or simply fail.

“Hi, I’m calling from …” standard

If you’ve received a phone call that begins with “Hi, I’m calling from Google…”, it is highly likely you are the target of a scammer. Often these calls are from third-party companies trying to scam small businesses.

What My Dad Gave His Shop standard

Every now and then you ruin across an article that is so special, so "real" you feel compelled to share it with anyone and everyone. This morning I read such an article, and I encourage you to read it as well.

11th of November, 2020
In: Blog, Inbound Marketing, Marketing, Strategic Planning
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Marketing Collateral in a Pandemic standard

Now is the ideal time to revisit your marketing collateral and consider how an update or addition may help your top-line revenue growth. Here are seven areas you should focus your analysis.

Do You Brush Your Teeth Every Day? standard

There are many reasons you should brush your teeth daily. But have you ever thought about applying those very same reasons to your small business marketing? In this short video (actually, it's a slide show we made into a video), we'll illustrate how the rationale is appropriate for every business provided your goals are to stay appealing, healthy, and sustainable. Schedule a Complimentary Consultation If you'd like an honest assessment of your current or past marketing, simply use the form here and tell us a little about you and your business. We'll reply by email or telephone with some dates and times available for a ZOOM or Skype conference, or just a phone call if you'd prefer that. We'll spend about ...