By introducing evolving digital marketing strategies, reinforcing best practices, and sharing processes, your local, small business will grow… substantially. Learn how to reduce customer acquisition costs and improve your brand’s reach
Continue ReadingDownturns or recession in the economy are bound to happen. We find that our phones and inboxes usually explode with small business owners who suddenly find their sales funnel drying up. It doesn't have to be that way.
Continue ReadingThere are many instances of marketing fraud; here is my recent story involving a very nefarious attempt to garner online attention.
Continue ReadingIf I only had a dollar for every time someone hides behind a cliché to explain their abysmal approach to marketing and selling.
Continue ReadingDoes your business involve a long sales cycle? How do you market where months will pass from the initial contact to the closing of a sale?
Continue ReadingOur previous post looked at diversifying an SMB marketing plan through both behaviorally-driven and demographically-driven campaigns. Let’s look at two other types of campaigns.
Continue ReadingDiversification is essential to any marketing plan. Focusing on just one campaign, technique, or demographic might yield success, but it is more likely to produce underwhelming results or simply fail.
Continue ReadingIf you’ve received a phone call that begins with “Hi, I’m calling from Google…”, it is highly likely you are the target of a scammer. Often these calls are from third-party companies trying to scam small businesses.
Continue ReadingEvery now and then you ruin across an article that is so special, so "real" you feel compelled to share it with anyone and everyone. This morning I read such an article, and I encourage you to read it as well.
Continue ReadingNow is the ideal time to revisit your marketing collateral and consider how an update or addition may help your top-line revenue growth. Here are seven areas you should focus your analysis.
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