We’ve all seen the blind taste tests for soft drinks, wines, beers, and even bottled waters. I think a Pizza Taste Test is a lot like a multi-channel Content Delivery strategy.
Continue ReadingA lot of small business owners shy away from email marketing and marketing automation out of a lack of understanding. Email marketing automation is a lot like dating, like a person seeking a mate. Now, hear me out and you’ll see the correlation in a minute.Attract A person seeks a mate, so they go through whatever rituals they believe will attract what they believe to be the right “type” they envision to be ideal. So, they go on this crusade of finding the right candidates. The more the person knows who is really an ideal suitor, the better the results, right?In email marketing automation there is a lot attraction work that occurs once the ideal audience is determined so ...
Continue ReadingAutomate your email marketing, and marketing automation in general, are two of those terms that are often a intertwined mistaken notion, depending on who is shouting it and who is the receiver. If a MA sales person speaks to a Fortune 1000 company, it means one thing. To a small, local store owner it may mean something completely different.So, let me share with you what Forrester Research says about the definition of Marketing Automation. “Marketing Automation is defined as processes that help generate new business opportunities, manage volumes of business inquiries, improve potential buyers’ propensity to purchase, and increase alignment between marketing activities and sales results.” That means that not only email is automated, but a CRM system is integrated into ...
Continue ReadingWhile you are focused on finishing out the year as strong as possible, disruptions are working against you. More importantly, a similar set of distractions await you on the other side of New Year's Eve.
Continue ReadingDo you struggle with a process to keep your loyal subscribers loyal? One of the easiest things to do is to establish an email sequence to keep nurturing your prospective clients,
Continue ReadingI am confident you understand what an ideal audience is. They may be referred to as your Avatar or Persona as well. But your Alpha is a bit more specific.
Continue ReadingRemember the original 1984 film Ghostbusters? The late Harold Ramis, playing the character Egon (the brains behind the group of ephemeral-capturing knuckleheads) coined that line as no one else could. Today, “Print is Dead” was perhaps the most relevant quote of the film as we take stock of the printed word.
Continue ReadingAmid all of the spotlights on the stage of social media, Facebook remains center stage clearly in high light. When is enough, enough? Here’s 1 more reason to stay in the headlines for Facebook, from the perspective of a Constant Contact Solution provider, but all CTCT users and many other social networking aggregators will be impacted. NOTICE: Facebook no longer allows third-party apps to post directly to a personal Facebook page* Facebook recently announced that it will no longer allow third-party apps like Constant Contact’s Social Share application for auto-posting to your personal page. It is just another knee-jerk reaction to the immense pressure the social media behemoth has been feeling. What Changes Did Facebook Make? Third party apps like Social Share are ...
Continue ReadingIn my own new business development process, I come across businesses all too often that simply don’t understand good marketing vs. bad marketing. And while that’s a good thing for me, I suppose, I nonetheless want to share some tips for how to avoid bad marketing pitfalls and instead use good marketing tactics and better understand good marketing strategies. Because bad marketing can hurt you. Using the “Spaghetti” Approach Are your marketing efforts akin to throwing a handful of spaghetti at the wall and seeing what sticks? Are you strategically mapping out your marketing approach or tossing your money behind the first strand of pasta that comes along? Once you’ve cooked up the right strategy, are you spending time and money ...
Continue ReadingA lot has been published on societal polarization, usually relating to political ideology but I contend it also relates to sales, especially cold calling.
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