4 Ways to Generate Effective Content Ideas standard
There are many ways to create content ideas, but we choose to focus here on these 4 ways as a place to get you started.
Continue ReadingHow to Improve Content Marketing standard
We’ve previously written about how to improve content marketing with How to Write Content Answers and How to Write Content in Times of Upheaval. But what good is investing in a content marketing campaign if no one reads it? We’ll show you how to improve content marketing below. What is Content Marketing? Content marketing (aka content promotion) is the practice of making sure as many interested people as possible have knowledge and access to your content. Many businesses can think their job is done once they've published their piece or put it up on their social channels. However, this is where your content can stall. This is because the internet can be a crowded place with literally millions of voices vying ...
Continue ReadingThe SMB Digital Divide is Closing standard
There is a digital divide that exists with every small business owner, despite that the first two decades of the 21st century brought about digital transformations in sales and marketing. Too many SMB’s still look at their customer buying experience from an out of date perspective. How is your small business narrowing its digital divide?
Continue ReadingHow to Write Content in Times of Upheaval standard
We've previously written about How to Write Content for Answers and have realized it is also important to learn how to write content in times of upheaval. The current pandemic has severely impacted what your audience is prioritizing, along with how they may view your brand. This pandemic and any other future disruptions are sure to happen but provide opportunities for you to stand out from your competitors. Below, we address how you can make the most of a bad situation while avoiding the pitfalls. 1. Continue to Create Content Depending on your type of business, you may have lots of time or hardly any during times of upheaval. However, it would be best if you did not let that interrupt ...
Continue ReadingThe 4 Steps of How to Write Content Answers standard
We’ve previously written about How to Connect With High Value Customers. In that fashion, we want to show you how to write content answers for the questions your potential clients may have. Let's break down what it will take to effectively answer your prospective customers by expertly answering the pressing questions they have about your good or service. Why You Should Write Content for Answers to Specific Questions We're not discussing writing content for the snippets that appear on search engines. It is a great thing to have if you can get it. However, it is difficult to break in. Writing answers to questions has benefits because it can generate lasting results that can begin as soon as the post goes ...
Continue ReadingThe Essential Guide for Quality SMB Teleconferencing standard
If you are feeling trapped in uncertainty, then it’s time to pivot. You must pivot in a big way. In this post, I’d like to zero in on the use of teleconferencing, a process that used to be strictly for corporations with big budgets but have evolved.
Continue ReadingProfessional Services Marketing and COVID-19 standard
Professional Services are not immune to economic downturns and must consider their post-COVID-19 marketing response today in order to resume a path to success. Inbound marketing is a proven marketing method that is ideal for every professional services business. We’ve previously written about How Lack of Marketing Plan Blows the Budget. Let's continue that trend by helping your professional services business develop a post-COVID 19 inbound marketing plan. The COVID-19 Crisis and Inbound Marketing A new and unexpected crisis is not new for us marketers or professional services businesses. Dips in the market, severe weather, and even attacks can disrupt the best laid out plans. We have a history of helping our clients weather the storm and help them come up with ...
Continue ReadingConnect with High-Value Customers standard
It’s a goal most entrepreneurs ascribe to, enrolling high-value clients. . The truth is there are a few things to be mindful of before going out on a campaign to harness a tribe of top-level prospects and convert them.
Continue ReadingLack of Marketing Plan Blows the Budget standard
A look at the importance of a marketing plan as exhibited by a restaurant owner, plus some suggested ways to improve the marketing performance.
Continue ReadingRevealing the Top 3 Secrets of Email Marketing standard
This is Part 1 on a new series: Revealing the Top 3 Secrets of Email Marketing Have you noticed how so many people bitch and moan that their emails never seem to get opened? They spout the percentages the media likes to throw around, like: “The national average open rate for email is less than 6%. And the click-through rate is even lower.” If you are one of those folks, please keep reading. We want to change the way you view email marketing, especially if you operate a small, privately-held business. Those who know the secrets and apply them have a completely different philosophy when it comes to using email as a marketing tool. They have developed a unique perspective on getting ...
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