If you are feeling trapped in uncertainty, then it’s time to pivot. You must pivot in a big way. In this post, I’d like to zero in on the use of teleconferencing, a process that used to be strictly for corporations with big budgets but have evolved.
Continue ReadingProfessional Services are not immune to economic downturns and must consider their post-COVID-19 marketing response today in order to resume a path to success. Inbound marketing is a proven marketing method that is ideal for every professional services business. We’ve previously written about How Lack of Marketing Plan Blows the Budget. Let's continue that trend by helping your professional services business develop a post-COVID 19 inbound marketing plan. The COVID-19 Crisis and Inbound Marketing A new and unexpected crisis is not new for us marketers or professional services businesses. Dips in the market, severe weather, and even attacks can disrupt the best laid out plans. We have a history of helping our clients weather the storm and help them come up with ...
Continue ReadingIt’s a goal most entrepreneurs ascribe to, enrolling high-value clients. . The truth is there are a few things to be mindful of before going out on a campaign to harness a tribe of top-level prospects and convert them.
Continue ReadingA look at the importance of a marketing plan as exhibited by a restaurant owner, plus some suggested ways to improve the marketing performance.
Continue ReadingThis is Part 1 on a new series: Revealing the Top 3 Secrets of Email Marketing Have you noticed how so many people bitch and moan that their emails never seem to get opened? They spout the percentages the media likes to throw around, like: “The national average open rate for email is less than 6%. And the click-through rate is even lower.” If you are one of those folks, please keep reading. We want to change the way you view email marketing, especially if you operate a small, privately-held business. Those who know the secrets and apply them have a completely different philosophy when it comes to using email as a marketing tool. They have developed a unique perspective on getting ...
Continue ReadingHang on a minute. Does Marketing Your Small Business 4 Pennies even make sense? It does if you have no marketing budget and are hard-pressed to find new prospective customers. Marketing your small business for pennies is a concept that many very small businesses use to get off the ground. While traditional marketing and advertising tactics may seem passé, they do have their place and can be very effective for some businesses. But, digital marketing online is proving to be more efficient for the SMB community we serve. Plus, old school tactics tend to be more investment intensive. Remember Mad Men, the hit TV series that touted the Madison Avenue advertising agencies? It put a big fat spotlight on the old ...
Continue ReadingBrands like Whole Foods, Aldi, Tata Harper, The Good Trade, Honest Company, and many, many more are leading the way towards a lower carbon footprint, healthier people, environmentally healing action towards the critical issue of degradation of our world. Have you documented your company’s environmental sustainability plan yet?
Continue ReadingIs your website a crime scene? Do visitors find their expectations exceeded and have a great experience when they open it?
Continue ReadingThe Official 2019 Tax Season may be over, but the discussions regarding Interstate Sales Tax isn’t and that brings to mind the sales tax nexus. If someone isn’t careful, this Sword of Damocles known as uncollected sales tax hanging over the heads of retailers and service providers may become a reality. Nexus, also called “sufficient physical presence,” is a legal term that refers to the requirement for companies doing business in a state to collect and pay tax on sales in that state. For example, if you sell goods or services in Los Angeles, you must file and pay California state taxes. Up to now, retailers that sell online across state lines are not necessarily responsible for collecting and reporting sales ...
Continue ReadingAvoiding online and offline content violations, and the possibility of litigation should be on the minds of any serious small business person actively blogging and other forms of content production. The 5 ways we’ve found to avoid content trouble is to follow these recommendations. Now, please realize this is NOT legal advice of any kind, it is merely what you might consider as a good start toward risk avoidance and avoiding copyright entanglements. Centralize your Data - eliminate silos The first step in avoiding online and offline content violations is to understand that you have much more data than you realize. In fact, you’d probably be shocked at how much data really exists in your business, and I’m just talking about your ...
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