Diversification is essential to any marketing plan. Focusing on just one campaign, technique, or demographic might yield success, but it is more likely to produce underwhelming results or simply fail.
Continue ReadingIf you’ve received a phone call that begins with “Hi, I’m calling from Google…”, it is highly likely you are the target of a scammer. Often these calls are from third-party companies trying to scam small businesses.
Continue ReadingEvery now and then you ruin across an article that is so special, so "real" you feel compelled to share it with anyone and everyone. This morning I read such an article, and I encourage you to read it as well.
Continue ReadingNow is the ideal time to revisit your marketing collateral and consider how an update or addition may help your top-line revenue growth. Here are seven areas you should focus your analysis.
Continue ReadingThere are many reasons you should brush your teeth daily. But have you ever thought about applying those very same reasons to your small business marketing? In this short video (actually, it's a slide show we made into a video), we'll illustrate how the rationale is appropriate for every business provided your goals are to stay appealing, healthy, and sustainable. Schedule a Complimentary Consultation If you'd like an honest assessment of your current or past marketing, simply use the form here and tell us a little about you and your business. We'll reply by email or telephone with some dates and times available for a ZOOM or Skype conference, or just a phone call if you'd prefer that. We'll spend about ...
Continue ReadingThere are many ways to create content ideas, but we choose to focus here on these 4 ways as a place to get you started.
Continue ReadingWe’ve previously written about how to improve content marketing with How to Write Content Answers and How to Write Content in Times of Upheaval. But what good is investing in a content marketing campaign if no one reads it? We’ll show you how to improve content marketing below. What is Content Marketing? Content marketing (aka content promotion) is the practice of making sure as many interested people as possible have knowledge and access to your content. Many businesses can think their job is done once they've published their piece or put it up on their social channels. However, this is where your content can stall. This is because the internet can be a crowded place with literally millions of voices vying ...
Continue ReadingThere is a digital divide that exists with every small business owner, despite that the first two decades of the 21st century brought about digital transformations in sales and marketing. Too many SMB’s still look at their customer buying experience from an out of date perspective. How is your small business narrowing its digital divide?
Continue ReadingWe've previously written about How to Write Content for Answers and have realized it is also important to learn how to write content in times of upheaval. The current pandemic has severely impacted what your audience is prioritizing, along with how they may view your brand. This pandemic and any other future disruptions are sure to happen but provide opportunities for you to stand out from your competitors. Below, we address how you can make the most of a bad situation while avoiding the pitfalls. 1. Continue to Create Content Depending on your type of business, you may have lots of time or hardly any during times of upheaval. However, it would be best if you did not let that interrupt ...
Continue ReadingWe’ve previously written about How to Connect With High Value Customers. In that fashion, we want to show you how to write content answers for the questions your potential clients may have. Let's break down what it will take to effectively answer your prospective customers by expertly answering the pressing questions they have about your good or service. Why You Should Write Content for Answers to Specific Questions We're not discussing writing content for the snippets that appear on search engines. It is a great thing to have if you can get it. However, it is difficult to break in. Writing answers to questions has benefits because it can generate lasting results that can begin as soon as the post goes ...
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