Marketing for the Long Sales Cycle standard
Does your business involve a long sales cycle? How do you market where months will pass from the initial contact to the closing of a sale?
Continue ReadingDiversify Your SMB Marketing Plan-Part 2 standard
Our previous post looked at diversifying an SMB marketing plan through both behaviorally-driven and demographically-driven campaigns. Let’s look at two other types of campaigns.
Continue ReadingDiversify Your SMB Marketing Plan Through Writing standard
Diversification is essential to any marketing plan. Focusing on just one campaign, technique, or demographic might yield success, but it is more likely to produce underwhelming results or simply fail.
Continue Reading“Hi, I’m calling from …” standard
If you’ve received a phone call that begins with “Hi, I’m calling from Google…”, it is highly likely you are the target of a scammer. Often these calls are from third-party companies trying to scam small businesses.
Continue ReadingWhat My Dad Gave His Shop standard
Every now and then you ruin across an article that is so special, so "real" you feel compelled to share it with anyone and everyone. This morning I read such an article, and I encourage you to read it as well.
Continue ReadingMarketing Collateral in a Pandemic standard
Now is the ideal time to revisit your marketing collateral and consider how an update or addition may help your top-line revenue growth. Here are seven areas you should focus your analysis.
Continue ReadingDo You Brush Your Teeth Every Day? standard
There are many reasons you should brush your teeth daily. But have you ever thought about applying those very same reasons to your small business marketing? In this short video (actually, it's a slide show we made into a video), we'll illustrate how the rationale is appropriate for every business provided your goals are to stay appealing, healthy, and sustainable. Schedule a Complimentary Consultation If you'd like an honest assessment of your current or past marketing, simply use the form here and tell us a little about you and your business. We'll reply by email or telephone with some dates and times available for a ZOOM or Skype conference, or just a phone call if you'd prefer that. We'll spend about ...
Continue Reading4 Ways to Generate Effective Content Ideas standard
There are many ways to create content ideas, but we choose to focus here on these 4 ways as a place to get you started.
Continue ReadingHow to Improve Content Marketing standard
We’ve previously written about how to improve content marketing with How to Write Content Answers and How to Write Content in Times of Upheaval. But what good is investing in a content marketing campaign if no one reads it? We’ll show you how to improve content marketing below. What is Content Marketing? Content marketing (aka content promotion) is the practice of making sure as many interested people as possible have knowledge and access to your content. Many businesses can think their job is done once they've published their piece or put it up on their social channels. However, this is where your content can stall. This is because the internet can be a crowded place with literally millions of voices vying ...
Continue ReadingThe SMB Digital Divide is Closing standard
There is a digital divide that exists with every small business owner, despite that the first two decades of the 21st century brought about digital transformations in sales and marketing. Too many SMB’s still look at their customer buying experience from an out of date perspective. How is your small business narrowing its digital divide?
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