By introducing evolving digital marketing strategies, reinforcing best practices, and sharing processes, your local, small business will grow… substantially. Learn how to reduce customer acquisition costs and improve your brand’s reach
There is a digital divide that exists with every small business owner, despite that the first two decades of the 21st century brought about digital transformations in sales and marketing. Too many SMB’s still look at their customer buying experience from an out of date perspective. How is your small business narrowing its digital divide?
A look at the importance of a marketing plan as exhibited by a restaurant owner, plus some suggested ways to improve the marketing performance.
This is Part 1 on a new series: Revealing the Top 3 Secrets of Email Marketing Have you noticed how so many people bitch and moan that their emails never seem to get opened? They spout the percentages the media likes to throw around, like: “The national average open rate for email is less than…
If you are anything like me, you’re sick and tired of bogus email that attempts to corrupt your computer, steal your information, compromise stuff like identity, bank information and all sorts of other nefarious deeds. As a business person you are in charged with positively impacting your clientele (or target audience), provide information through a…
In every aspect of business there is always room for improvement. Your email marketing tactics are no different and require some care and feeding along the way. Yes, you’ve probably been achieving your email goals but there are still opportunities to find a new approach to your content creation, drive new subscribers to your database,…
We’ve all seen the blind taste tests for soft drinks, wines, beers, and even bottled waters. I think a Pizza Taste Test is a lot like a multi-channel Content Delivery strategy.
A lot of small business owners shy away from email marketing and marketing automation out of a lack of understanding. Email marketing automation is a lot like dating, like a person seeking a mate. Now, hear me out and you’ll see the correlation in a minute. Attract A person seeks a mate, so they go…
Automate your email marketing, and marketing automation in general, are two of those terms that are often a intertwined mistaken notion, depending on who is shouting it and who is the receiver. If a MA sales person speaks to a Fortune 1000 company, it means one thing. To a small, local store owner it may…
Do you struggle with a process to keep your loyal subscribers loyal? One of the easiest things to do is to establish an email sequence to keep nurturing your prospective clients,
I am confident you understand what an ideal audience is. They may be referred to as your Avatar or Persona as well. But your Alpha is a bit more specific.
There was, and still is a fair amount of divergence as to how and where email became what it is. Some believe that it came about as a tool of ARPANET1, the interconnected mainframes between the Pentagon and universities. Some interpretations explain that the ARPANET was created to perform doomsday scenarios of nuclear attack sequences,…
In today’s internet reality, you simply must be hyper-vigilant with your inbox. What do I mean by this? I decided to write this article as a result of one of my clients contacting me with disturbing questions. I answered my client with what I think are the top three reasons to become hyper-vigilant when it…
Do you know spam when you see it? If your inbox is like mine, you probably do. But inboxes across the globe are also seeing a new threat, a usually-malicious email purportedly from a friend, or sometimes even from ourselves.
I just finished reading something that is very timely. It’s the best reason ever to have a professional email address.
Email marketing is a process of which everyone is aware. How can one build engagement and grow organic referrals through email marketing? The answer might surprise you. When a client asked me the other day which email marketing platform was the best one to use, I turned the question around on her. “What are your…
To suggest that a lot has happened in the world of marketing these past couple of years would be laughable, wouldn’t it? Email and direct mail marketing have long been used successfully yet mostly separately. But today’s smart marketers are joining these proven tactics together as a multi-channel strategy. If you’re not getting the statistical…
Do Newsletters Really Work? Are they still relevant in a point in time when social networking and blogging are all the rage? How can you leverage newsletters for more business and better customer engagement? You probably write a blog every few days, at least twice a month I hope. You’d like to convert more of…
Do you dread learning that someone has un-subscribed from your email list? Everyone who uses an email marketing platform dreads the email notification of people who un-subscribe, usually following an email distribution. People opt-out for many reasons, usually: – They changed positions within a company. – They departed their current company for another one. –…
Data shows that >50% of email opens are taking place on a mobile device.
Ever get the email about the Nigerian Prince who wants to send you money? Email Hackers really know their stuff and recently have been stepping up their game.
Unlike direct mail, it is far more challenging to institute an email marketing campaign because most SMB’s, and every start-up, lack large quantities of email subscribers. Growing a list is a good goal and easily resolved with the implementation of a sound marketing strategy.
Trade show success is in the follow up. No doubt those of you who are exhibiting at an upcoming trade show you are busy organizing your collateral and displays. Got enough business cards? Check. Found last year’s raffle bowl? Check. But there is an important aspect that often gets overlooked when preparing for a trade show…
If you are new to email marketing or are in the process of building your first list, you are to be congratulated! Email marketing, despite all protestations to the contrary, is alive and well, and will be for the foreseeable future! On top of that, it is still the one essential piece that needs to…
Email marketing is a great way for you to attract or shore up some of the client base, and accounting firms know that once the April rush begins, there will be no rest until it is all put aside. It won’t be long until tax filing season comes into focus; no sooner than the holiday…
Email marketing is a great way for you to attract or shore up some of the client base, and accounting firms know that once the rush begins, there will be no rest until it is all put aside in late April. It won’t be long until tax filing season comes into focus; often this is…
Is Emailing Newsletters Still Relevant Today? Perhaps less than you think.
