Persona Worksheet

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.

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  • STEP #1 - DEMOGRAPHIC DATA

  • STEP #2 - MOTIVATIONS, CONCERNS, & BEHAVIORS

  • EG: what are they seeking?
  • EG: spouse, family, team, boss?
  • EG: what causes friction, challenges, or pushback?
  • EG: popular browsing times?

  • STEP #3-PREFERENCES

  • EG: what are they seeking?
  • EG: favorite platform, favorite groups or oages?

  • STEP #4- HOW ARE YOU IDENTIFYING THIS PERSONA?

  • EG: pages viewed, search or cart activity
  • EG: opens & clicks, email sign-up, device (mobile vs. desktop)
  • EG: preferred device used for browsing web or email
  • EG: did another website drive them to your website?
  • EG: Instagram, Facebook, etc.
  • EG: demographic info, pain points, preferences.

  • LIFESTYLE & PROFESSIONAL

  • EG: college grad? some college? High school grad?
  • EG: television, radio, magazines, blogs
  • EG: what is his/her specific title?
  • Are they outward or inwardly focused?
  • This field is for validation purposes and should be left unchanged.