I wish I had a dollar for every phone call or email we receive, often from a small business inquiring how to improve their results using social networks. Everyone agrees platforms like Facebook and Twitter are great opportunities to expand the reach of a brand, present a special offer, or merely add expertise to a conversation. Few SMB’s truly understand how to properly plan for, and especially how to leverage, a social network to obtain a sales or marketing goal.
Fewer still understand how to devise a social campaign plan and almost none know how to measure the return on investment on such a campaign. The enormous investment of daily time necessary to sustain a social campaign is often the reason why SMB’s abandon them.
Fortunately, an experienced marketing agency will bring the proper design and automation tools necessary to create compelling posts and distribute them thoroughly and regularly, plus provide the reporting to measure effectiveness.
