How to get the word out about products and services.? Small to medium sized companies all struggle with how to get the word out about their products and services. The best have found that there is no magic marketing formula or technology that produces instant results, and that every entrepreneur has to create their own unique vision and then a strategic plan (aka the roadmap) if they wish to achieve success.

Many solo entrepreneurs are hopeful that they will find the kind of instant fame that will help propel them beyond their sales expectations. While I suppose this could happen, it is extremely rare. In my line of work I see new business start-ups, trades people, and private contractors who are looking for a guaranteed path to success, some sort of magic that is waiting for them to discover it. Guess what? There is no magic formula; the best practices of the past work very well in the present. For each success in the industries I work in there has been a different set of circumstances that have led to victory.

Yes, Networking Is Work!

Everyday you need to wake up and do the hard work to get the word out about why your business is spectacular. This is an immutable law that has been stood the test of time.

In Greek Mythology Sisyphus rolled an immense boulder up a hill, only to watch it roll back down, and was forced to repeat this throughout eternity. Just the same, marketing your business never ends. I know more than one small business owner who has stopped promoting the company after finding a comfortable level of success, only to find the competitor take over the mind-share of the clients and prospects. Or the uncontrollable change in the economy and the resulting change in client shopping behavior.

Always remember: getting the word out is a never-ending activity. That is why email marketing, social media marketing, and inbound marketing are so vital.