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Category Archives: Blog

Stop Spending Tons of Money Trying to Acquire New Customers

Blog, Email Marketing, Lead GenerationBy John HymanMarch 21, 2023Leave a comment

By introducing evolving digital marketing strategies, reinforcing best practices, and sharing processes, your local, small business will grow… substantially. Learn how to reduce customer acquisition costs and improve your brand’s reach

Economic Uncertainty Sign With Stormy Background

Why You Should Market in a Recession

Blog, MarketingBy John HymanJanuary 31, 2023Leave a comment

Downturns or recession in the economy are bound to happen. We find that our phones and inboxes usually explode with small business owners who suddenly find their sales funnel drying up. It doesn’t have to be that way.

Annoyed upset woman talking on mobile phone

Marketing Fraud

Blog, MarketingBy John HymanJune 24, 2022Leave a comment

There are many instances of marketing fraud; here is my recent story involving a very nefarious attempt to garner online attention.

My motto for life

Is it a Numbers Game?

Blog, Lead GenerationBy John HymanDecember 2, 2021Leave a comment

If I only had a dollar for every time someone hides behind a cliché to explain their abysmal approach to marketing and selling.

the long sales cycle feature image

Marketing for the Long Sales Cycle

Blog, Lead Generation, MarketingBy John HymanAugust 16, 2021Leave a comment

Does your business involve a long sales cycle? How do you market where months will pass from the initial contact to the closing of a sale?

Email marketing expands your marketing reach

Diversify Your SMB Marketing Plan-Part 2

Blog, Inbound Marketing, MarketingBy John HymanJune 16, 2021Leave a comment

Our previous post looked at diversifying an SMB marketing plan through both behaviorally-driven and demographically-driven campaigns. Let’s look at two other types of campaigns.

Diversify Your SMB Marketing Plan Through Writing

Diversify Your SMB Marketing Plan Through Writing

Blog, Blogging, Inbound MarketingBy John HymanJune 2, 2021Leave a comment

Diversification is essential to any marketing plan. Focusing on just one campaign, technique, or demographic might yield success, but it is more likely to produce underwhelming results or simply fail.

That Telemarketer Doesnt look Like This

“Hi, I’m calling from …”

Blog, Lead GenerationBy John HymanFebruary 24, 2021Leave a comment

If you’ve received a phone call that begins with “Hi, I’m calling from Google…”, it is highly likely you are the target of a scammer. Often these calls are from third-party companies trying to scam small businesses.

Open sign inside the store door for customer know.

What My Dad Gave His Shop

Blog, BusinessBy John HymanNovember 25, 2020Leave a comment

Every now and then you ruin across an article that is so special, so “real” you feel compelled to share it with anyone and everyone. This morning I read such an article, and I encourage you to read it as well.

Marketing Collateral in a Pandemic

Marketing Collateral in a Pandemic

Blog, Inbound Marketing, Lead GenerationBy John HymanNovember 11, 2020Leave a comment

Now is the ideal time to revisit your marketing collateral and consider how an update or addition may help your top-line revenue growth. Here are seven areas you should focus your analysis.

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