Tags Archivesideal audiences

How is Email Marketing a Lot Like Dating? standard

A lot of small business owners shy away from email marketing and marketing automation out of a lack of understanding. Email marketing automation is a lot like dating, like a person seeking a mate. Now, hear me out and you’ll see the correlation in a minute.Attract A person seeks a mate, so they go through whatever rituals they believe will attract what they believe to be the right “type” they envision to be ideal. So, they go on this crusade of finding the right candidates. The more the person knows who is really an ideal suitor, the better the results, right?In email marketing automation there is a lot attraction work that occurs once the ideal audience is determined so ...

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