This is Part 1 on a new series: Revealing the Top 3 Secrets of Email Marketing Have you noticed how so many people bitch and moan that their emails never seem to get opened? They spout the percentages the media likes to throw around, like: “The national average open rate for email is less than 6%. And the click-through rate is even lower.” If you are one of those folks, please keep reading. We want to change the way you view email marketing, especially if you operate a small, privately-held business. Those who know the secrets and apply them have a completely different philosophy when it comes to using email as a marketing tool. They have developed a unique perspective on getting ...
Continue ReadingDo you struggle with a process to keep your loyal subscribers loyal? One of the easiest things to do is to establish an email sequence to keep nurturing your prospective clients,
Continue ReadingEmail marketing is a process of which everyone is aware. How can one build engagement and grow organic referrals through email marketing? The answer might surprise you. When a client asked me the other day which email marketing platform was the best one to use, I turned the question around on her. “What are your goals,” I inquired. Her response (or lack thereof) made me think hard for my next response. I didn’t wish to put her on the spot, but as it appeared I had already done so I continued. She looked at me in complete amazement, unsure of what she should or shouldn’t say. In what seemed like an eternity she stated, “I guess I want to send ...
Continue ReadingData shows that >50% of email opens are taking place on a mobile device.
Continue ReadingUnlike direct mail, it is far more challenging to institute an email marketing campaign because most SMB’s, and every start-up, lack large quantities of email subscribers. Growing a list is a good goal and easily resolved with the implementation of a sound marketing strategy.
Continue ReadingIf you are new to email marketing or are in the process of building your first list, you are to be congratulated! Email marketing, despite all protestations to the contrary, is alive and well, and will be for the foreseeable future! On top of that, it is still the one essential piece that needs to be there for long term success online. And that should come as no surprise. If you think about it, this principle applies to every business, whether online or off. All businesses need a list of regular customers and prospect, and this has not and will not change. Have you never tried to occasionally drop a direct mail piece using social media data? Good luck with that!WhyEmail ...
Continue ReadingEmail marketing is a great way for you to attract or shore up some of the client base, and accounting firms know that once the April rush begins, there will be no rest until it is all put aside. It won’t be long until tax filing season comes into focus; no sooner than the holiday decorations are returned to their resting place. It’s a vicious cycle familiar to those in the world of tax preparation and unique to that industry. The CPA’s and EA’s we work with strive to build up their rest over the period between holidays, and avoid drinking too much bubbly on New Year’s Eve. You know you are going to need your strength once the pressure ...
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