By introducing evolving digital marketing strategies, reinforcing best practices, and sharing processes, your local, small business will grow… substantially. Learn how to reduce customer acquisition costs and improve your brand’s reach
There is a digital divide that exists with every small business owner, despite that the first two decades of the 21st century brought about digital transformations in sales and marketing. Too many SMB’s still look at their customer buying experience from an out of date perspective. How is your small business narrowing its digital divide?
A look at the importance of a marketing plan as exhibited by a restaurant owner, plus some suggested ways to improve the marketing performance.
This is Part 1 on a new series: Revealing the Top 3 Secrets of Email Marketing Have you noticed how so many people bitch and moan that their emails never seem to get opened? They spout the percentages the media likes to throw around, like: “The national average open rate for email is less than…
If you are anything like me, you’re sick and tired of bogus email that attempts to corrupt your computer, steal your information, compromise stuff like identity, bank information and all sorts of other nefarious deeds. As a business person you are in charged with positively impacting your clientele (or target audience), provide information through a…
In every aspect of business there is always room for improvement. Your email marketing tactics are no different and require some care and feeding along the way. Yes, you’ve probably been achieving your email goals but there are still opportunities to find a new approach to your content creation, drive new subscribers to your database,…
We’ve all seen the blind taste tests for soft drinks, wines, beers, and even bottled waters. I think a Pizza Taste Test is a lot like a multi-channel Content Delivery strategy.
A lot of small business owners shy away from email marketing and marketing automation out of a lack of understanding. Email marketing automation is a lot like dating, like a person seeking a mate. Now, hear me out and you’ll see the correlation in a minute. Attract A person seeks a mate, so they go…
Automate your email marketing, and marketing automation in general, are two of those terms that are often a intertwined mistaken notion, depending on who is shouting it and who is the receiver. If a MA sales person speaks to a Fortune 1000 company, it means one thing. To a small, local store owner it may…
Do you struggle with a process to keep your loyal subscribers loyal? One of the easiest things to do is to establish an email sequence to keep nurturing your prospective clients,
