Diversify Your SMB Marketing Plan-Part 2 standard
Our previous post looked at diversifying an SMB marketing plan through both behaviorally-driven and demographically-driven campaigns. Let’s look at two other types of campaigns.
Continue ReadingMarketing Collateral in a Pandemic standard
Now is the ideal time to revisit your marketing collateral and consider how an update or addition may help your top-line revenue growth. Here are seven areas you should focus your analysis.
Continue ReadingHow to Write Content in Times of Upheaval standard
We've previously written about How to Write Content for Answers and have realized it is also important to learn how to write content in times of upheaval. The current pandemic has severely impacted what your audience is prioritizing, along with how they may view your brand. This pandemic and any other future disruptions are sure to happen but provide opportunities for you to stand out from your competitors. Below, we address how you can make the most of a bad situation while avoiding the pitfalls. 1. Continue to Create Content Depending on your type of business, you may have lots of time or hardly any during times of upheaval. However, it would be best if you did not let that interrupt ...
Continue ReadingThe 4 Steps of How to Write Content Answers standard
We’ve previously written about How to Connect With High Value Customers. In that fashion, we want to show you how to write content answers for the questions your potential clients may have. Let's break down what it will take to effectively answer your prospective customers by expertly answering the pressing questions they have about your good or service. Why You Should Write Content for Answers to Specific Questions We're not discussing writing content for the snippets that appear on search engines. It is a great thing to have if you can get it. However, it is difficult to break in. Writing answers to questions has benefits because it can generate lasting results that can begin as soon as the post goes ...
Continue ReadingYour small business should use video standard
It is estimated that over half the population watch a YouTube video every day! And this demand profile isn’t limited to only consumers. One report suggests that 92% of business to business customers regularly watch online video.
Continue ReadingUnderstanding the CMO’s Role in Today’s Business World standard
Today it is all about what we in the business like to call conversion. Converting a completely unknown contact into an interested party, encouraging them to be interested to learn more, converting that person to then become a customer, then converting them to a raving fan.
Continue ReadingInbound Marketing is Dead standard
“E-mail is Dead”… according to Sheryl Sandberg, COO of Facebook at the time of the quote “The Internet is Dead”… according to Chris Anderson, Wired Magazine 2010 “Digital Marketing is Dead” … Marc Pritchard, P&G, speaking at Dmexco 2013 None of them are actually dead. In fact, e-mail as an engagement tool is fantastically effective when properly planned and executed. For prosepcting? E-mail is the best drip tool available. And even today we continue to devise products and strategies for highly targeted direct mail that deliver terrific results. Inbound marketing is no exception. What people tend to forget, and the fact a recent article in The Drum reinforces, is not to get too hung up on distribution tactics. Many people gravitate to whatever is ...
Continue ReadingSharing Tactics for Your Blog Article Promotions Strategy standard
When last we wrote about how we promote our blog articles and how you could as well, we mentioned there was software to make the process easier; there were additional spots on the web where you could also post them. This article will hopefully encourage you to make better use of the Internet in the promotion of your articles and information to share, and if not, to at least convince you to contact an inbound marketing agency (like Zen Marketing) to help get you started. It does not all have to be done at once, and the workload can even be shared by you and the agency you choose. There is no fixed formula for marketing your business through ...
Continue ReadingLead Your Competition with Content Marketing standard
We have covered the value of creating content marketing to allow prospects to find your website and you for quite a while now. One way to lead your competition and establish yourself as an industry expert is by creating engaging content in a variety of media. You not only bring valuable attention to your brand, but also gain recognition as you rise above the competition. Content marketing is nothing new. Neither is the concept of being a market or industry leader. Leading your competition may not be your goal, but driving business should be. Content marketing IS the way today. Actually, it gets its humble beginning by way of the earliest of human beings; telling stories around a campfire to get ...
Continue ReadingThere is Never a Penalty for Quality in Inbound Marketing. standard
One of the questions Zen Marketing receive a lot relates to search engine optimization and website design. Search engine optimization is really about driving the prominence of your website in a search, but seldom do you read about the website in its entirety. A good SEO plan should improve the search engine results plus the web visibility of each page contained within a website. Given that, is there a specific number of pages that a website should to impact it's SEO? Can your website have too many pages?. Since every business we work with is different, every business website we design and build is uniquely different as well. Obviously the size of a local automobile repair shop's website is going ...
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