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Tag Archives: Cold Calling

My motto for life

Is it a Numbers Game?

Blog, Lead GenerationBy John HymanDecember 2, 2021Leave a comment

If I only had a dollar for every time someone hides behind a cliché to explain their abysmal approach to marketing and selling.

Is cold calling acceptable behavior

Cold Calling versus Acceptable Behavior

Blog, Business, Inbound MarketingBy John HymanMarch 29, 2017Leave a comment

A lot has been published on societal polarization, usually relating to political ideology but I contend it also relates to sales, especially cold calling.

Keep Calm and Stop Cold Calling small

The Cold Calling Conundrum

Blog, Inbound Marketing, Lead GenerationBy John HymanDecember 6, 2013Leave a comment

While the world has “gone digital,” cold calling is out of date to say the least. However, there are cold calling statistics that make me wonder; well sort of; it’s a bit of a conundrum actually. In the past I posted articles relating to the cold calling marketing strategy. One article alluded to the fact…

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Inbound Marketing is Cold Callings Best Friend

Blog, Inbound Marketing, Lead Generation, MarketingBy John HymanDecember 6, 2013Leave a comment

What inbound marketing does really, really well is eliminate the cold call. After all, when you have scores of interested people taking the time to visit your landing page or blog and then leaving you their contact information the odds are pretty good your call will be taken. This behavioral bridge is amplified when they…

Is Inbound Marketing Effective for a Start-Up or Should I Start Cold Calling

Is Inbound Marketing Effective for a Start-Up?

Blog, Business, Inbound Marketing, Lead GenerationBy John HymanNovember 17, 2013Leave a comment

Is Inbound Marketing effective for a start-up or should I start cold calling? In a recent online post I was asked,” When starting a new business and trying to generate qualified leads, are there any tricks when you are cold calling or is it purely just a numbers game”? This is a common question, especially from…

Inbound Marketing: the Best Way to Drive Sales to New Levels

Blog, Inbound Marketing, Lead GenerationBy John HymanNovember 17, 2013Leave a comment

Do you sometimes feel like your company is using social media and blogging but not getting the volume of leads you had hoped for? Are you stressing over the decision to invest more time, talent, and treasure into your marketing effort? Or are you stuck in the old cold-calling paradigm? Heck, can a company survive…

Not another telemarketer!

Why Cold Calling Doesn’t Work…

Blog, Inbound Marketing, Lead GenerationBy John HymanNovember 8, 2013Leave a comment

Cold calling does not work for a number of reasons, primarily because consumers and decision-makers hate telemarketers as much as they hate disruption. There is enough to do all day at work (and at home for that matter) without having to answer an annoying phone call from someone interested in “saving you time or money.”

Just How Effective is Cold Calling Anyway?

Blog, Inbound Marketing, Lead GenerationBy John HymanNovember 8, 2013Leave a comment

Just How Effective is Cold Calling Anyway? Let’s be honest for a moment; no one likes cold calling. Cold calling was once the standard method of gaining new business for many industries, the number one lead generation technique, especially financial services. For everyone from the boiler room operations seeking donations to the New York Stock Exchange…

When is the best time to make sales calls?

Blog, Inbound Marketing, Lead GenerationBy John HymanNovember 8, 2013Leave a comment

One of the questions I am frequently asked is, “When is the best time to make sales calls?” I’m always hesitant to answer this question, simply because I despise cold calling and believe that anyone who tells you they enjoy cold calling is either a liar or a sales consultant. Yes, I never want to…

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