Is it a Numbers Game?
If I only had a dollar for every time someone hides behind a cliché to explain their abysmal approach to marketing and selling.
Cold Calling versus Acceptable Behavior
A lot has been published on societal polarization, usually relating to political ideology but I contend it also relates to sales, especially cold calling.
The Cold Calling Conundrum
While the world has “gone digital,” cold calling is out of date to say the least. However, there are cold calling statistics that make me wonder; well sort of; it’s a bit of a conundrum actually. In the past I posted articles relating to the cold calling marketing strategy. One article alluded to the fact…
Inbound Marketing is Cold Callings Best Friend
What inbound marketing does really, really well is eliminate the cold call. After all, when you have scores of interested people taking the time to visit your landing page or blog and then leaving you their contact information the odds are pretty good your call will be taken. This behavioral bridge is amplified when they…
Is Inbound Marketing Effective for a Start-Up?
Is Inbound Marketing effective for a start-up or should I start cold calling? In a recent online post I was asked,” When starting a new business and trying to generate qualified leads, are there any tricks when you are cold calling or is it purely just a numbers game”? This is a common question, especially from…
Inbound Marketing: the Best Way to Drive Sales to New Levels
Do you sometimes feel like your company is using social media and blogging but not getting the volume of leads you had hoped for? Are you stressing over the decision to invest more time, talent, and treasure into your marketing effort? Or are you stuck in the old cold-calling paradigm? Heck, can a company survive…
Why Cold Calling Doesn’t Work…
Cold calling does not work for a number of reasons, primarily because consumers and decision-makers hate telemarketers as much as they hate disruption. There is enough to do all day at work (and at home for that matter) without having to answer an annoying phone call from someone interested in “saving you time or money.”
Just How Effective is Cold Calling Anyway?
Just How Effective is Cold Calling Anyway? Let’s be honest for a moment; no one likes cold calling. Cold calling was once the standard method of gaining new business for many industries, the number one lead generation technique, especially financial services. For everyone from the boiler room operations seeking donations to the New York Stock Exchange…
When is the best time to make sales calls?
One of the questions I am frequently asked is, “When is the best time to make sales calls?” I’m always hesitant to answer this question, simply because I despise cold calling and believe that anyone who tells you they enjoy cold calling is either a liar or a sales consultant. Yes, I never want to…
