Downturns or recession in the economy are bound to happen. We find that our phones and inboxes usually explode with small business owners who suddenly find their sales funnel drying up. It doesn’t have to be that way.
There are many instances of marketing fraud; here is my recent story involving a very nefarious attempt to garner online attention.
Does your business involve a long sales cycle? How do you market where months will pass from the initial contact to the closing of a sale?
Our previous post looked at diversifying an SMB marketing plan through both behaviorally-driven and demographically-driven campaigns. Let’s look at two other types of campaigns.
Small business owners could learn a lot from this perspective. You and your business’ products and services make you unique. You need to capitalize on what makes you special and different. Merely copying someone else, or relying on someone else to “get things done” simply will not work
In a few circumstances, “free” can be a good thing, especially for when operating a business on a small budget. But if you are a small business or organization looking for the best way to promote your events, what does “free” really provide you?
Regardless of your business entity’s status; a start-up or seasoned, when it comes to content creation, you may need some coaching at the beginning. Here are some easy tips to consider when the beginner of an inbound marketing strategy takes on the role of copywriter. Start with the end in mind No matter the effort,…
What inbound marketing does really, really well is eliminate the cold call. After all, when you have scores of interested people taking the time to visit your landing page or blog and then leaving you their contact information the odds are pretty good your call will be taken. This behavioral bridge is amplified when they…
Social media is the new word of mouth, so when the conversation online with customers or prospects begins, the friends and contacts that like what they see and react, and are going to join the conversation as well. Perhaps you aren’t monitoring your social media feeds; in that case you are missing out on information.…
Marketing’s convergence with technology is both sudden and amazing. A major paradigm shift is happening within the field of marketing involving the convergence of technology with historically proven marketing tactics. Its impact on private business owners has been pronounced. It is fairly evident in the manner in which businesses are conceptualized, planned and executed. This is…
