Marketing Archives - Zen Marketing

11th of November, 2020
In: Blog, Inbound Marketing, Marketing, Strategic Planning
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Marketing Collateral in a Pandemic standard

Now is the ideal time to revisit your marketing collateral and consider how an update or addition may help your top-line revenue growth. Here are seven areas you should focus your analysis.

14th of February, 2020
In: Blog, Direct Mail, Email Marketing, Marketing
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Lack of Marketing Plan Blows the Budget standard

A look at the importance of a marketing plan as exhibited by a restaurant owner, plus some suggested ways to improve the marketing performance.

12th of June, 2015
In: Blogging, Culture, Customer Service, Marketing
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How Hip Hop is Like Running a Small Business standard

Small business owners could learn a lot from this perspective. You and your business’ products and services make you unique. You need to capitalize on what makes you special and different. Merely copying someone else, or relying on someone else to “get things done” simply will not work

12th of June, 2015
In: Blog, Inbound Marketing, Internet Marketing, Marketing, Video, Zen Marketing
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Your small business should use video standard

It is estimated that over half the population watch a YouTube video every day! And this demand profile isn’t limited to only consumers. One report suggests that 92% of business to business customers regularly watch online video.

Is your event marketing process diminishing your brand? standard

In a few circumstances, "free" can be a good thing, especially for when operating a business on a small budget. But if you are a small business or organization looking for the best way to promote your events, what does "free" really provide you?

26th of November, 2014
In: Blog, Lead Generation, Marketing, Sales Development
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Do Black Friday deals or offers typically apply to doctors? standard

an you imagine your dentist offering a Black Friday special? “Come in Friday from 3 am until noon and have two cavities filled for the price of one!” Or perhaps your cardiologist offering a BOGO on heart valve replacements. Can you consider a cosmetic surgeon advertising for “Black Friday Nose job Special. Purchase a rhinoplasty and receive a liposuction and tummy tuck for half-off.”

9th of January, 2014
In: Blog, Marketing, Networking, Uncategorized
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Networking and Referrals Tops with SMB’s… Maybe? standard

Networking and Referrals Tops with SMB's... Maybe? When asked for their best sources of lead generation, a recent article and poll suggests so. But is this really the truth? A friend and business owner I admire recently shared a magazine article that addressed lead generation strategies. According to the article, the use of websites and the internet came in third at 63%, as the most popular answer of how leads will be generated in 2014. Referrals and networking were #1 and #2. The article further discusses SEO and SMO, which my friend knows is right up my alley. He also commented that the article really supported my position on the importance of inbound marketing. Referral and networking are always the top answers ...

15th of December, 2013
In: Blog, Inbound Marketing, Internet Marketing, Marketing, Zen Marketing
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Sharing Tactics for Your Blog Article Promotions Strategy standard

When last we wrote about how we promote our blog articles and how you could as well, we mentioned there was software to make the process easier; there were additional spots on the web where you could also post them. This article will hopefully encourage you to make better use of the Internet in the promotion of your articles and information to share, and if not, to at least convince you to contact an inbound marketing agency (like Zen Marketing) to help get you started. It does not all have to be done at once, and the workload can even be shared by you and the agency you choose. There is no fixed formula for marketing your business through ...

If Bloggers Get 5 Times the Leads – Why Don’t You Blog? standard

There is a real disconnect when I come across a business professional that doesn’t have an active blog on their site. It’s not that I don’t respect them as business people; they have a right to manage their business any way they wish. It just seems to be counter-productive to have a website and NOT offer content to their visitors. When there is no blog, I lose interest fast. Unless the business employs video, an array of eBooks or some other “reason” to explore their site, I am simply moving on to a competitor of theirs. When people come across your site, the same will happen to you. Blogging for business is not about letting everyone know what you had ...

15th of December, 2013
In: Blog, Inbound Marketing, Marketing, Zen Marketing
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Lead Your Competition with Content Marketing standard

We have covered the value of creating content marketing to allow prospects to find your website and you for quite a while now. One way to lead your competition and establish yourself as an industry expert is by creating engaging content in a variety of media. You not only bring valuable attention to your brand, but also gain recognition as you rise above the competition. Content marketing is nothing new. Neither is the concept of being a market or industry leader. Leading your competition may not be your goal, but driving business should be. Content marketing IS the way today. Actually, it gets its humble beginning by way of the earliest of human beings; telling stories around a campfire to get ...