There are many integration efficiencies with the right inbound marketing platform. The entire business world is undertaking extensive efforts to market in these uncertain times. Typically, business goes about the routine, but the economic storm, which we are experiencing, has made each step a cautious one. Combine the fact that budgets are tight, the future uncertain,…
Inbound Marketing Levels the Playing Field for businesses in almost all industries, scales, and annual revenues. Large or small, multi-national or local, family-owned, companies today have as much of a chance at winning business for one very big reason; the internet. Yes, it’s true, the internet greatly impacts how business is won today, compared to just…
There is an unfortunate by-product of effective inbound marketing. According to a recent report from Symantec®, web-based attacks increased last year by 36%, with over 4,500 new attacks each day. What’s more, mobile vulnerabilities continue to rise. Internet Security Threat Report, Volume 17, can be found here. One of the unfortunate by-products of an effective inbound…
Cold calling does not work for a number of reasons, primarily because consumers and decision-makers hate telemarketers as much as they hate disruption. There is enough to do all day at work (and at home for that matter) without having to answer an annoying phone call from someone interested in “saving you time or money.”
There are 5 things Accountants don’t understand about social media. There are many things social media is and is not. Although the popular belief among professional businesses is that social media may be a complete waste of time, or only for the young and restless, it can be a valuable tool for all financial services firms.…
What do we mean by… Leadership for Consultants – the Client Expects to be Lead? Simply, it is the most important concern affecting consultants – the client expects to be lead. Let me repeat myself; your client or customer expects to be lead. She/he is receiving so many market signals that it is difficult to make…
Do you know how to bring more value to your clients? Clients and/or customers make purchasing decisions based on numerous factors, but particularly through identifying value in their selection of products or services. Therefore, bringing value to your clients should be paramount in your thinking. How does one do that, you may be asking. Let’s take…
Just How Effective is Cold Calling Anyway? Let’s be honest for a moment; no one likes cold calling. Cold calling was once the standard method of gaining new business for many industries, the number one lead generation technique, especially financial services. For everyone from the boiler room operations seeking donations to the New York Stock Exchange…
What Does the NJ Supreme Court and Inbound Marketing Have in Common? If you follow the local industry news you know about the March 6, 2010 NJ Supreme Court unanimous decision on KPMG LLP’s previous Appellate Court negligence ruling. Big Win was the title of the article. Big Win indeed. What does the NJ Supreme Court…
Direct Mail vs Digital Marketing Stats May Surprise You. Both digital marketing and direct mail have their place in the world and come with their own advantages and disadvantages. But painting digital marketing as more ecologically friendly is actually a misconception. Here’s what you should know about direct mail: A study from the U.S. Postal Service…
