Inbound marketing begins with good search tactics. We all want to see great organic search engine results. Where else can we get a daily (hourly?) measurable snapshot of a result in our business? And many small business owners, especially retail enterprises and craftsman/tradesman, need to be found by people residing or playing in a few specific…
For the past three years I have been working on a book, chronicling my experiences as a franchisee and sharing the experiences of other franchisees in a broad variety of industries. As you would expect as a business coach I am often sought out by new business start-ups, many of whom are exploring a franchised…
Want to define your company’s culture? Herb Kelleher, the CEO who made Southwest Airlines famous, once said the following:“Southwest’s communication, its message, is its people.” That comment tells volumes about the culture at that company. It means that the employees are so engaged, and have been provided with the necessary coaching and training to be an…
How to get the word out about products and services.? Small to medium sized companies all struggle with how to get the word out about their products and services. The best have found that there is no magic marketing formula or technology that produces instant results, and that every entrepreneur has to create their own unique…
Buy Local: An Interesting Idea Whose Time May Have Come? As the holidays approach, the giant Asian factories are kicking into high gear to provide Americans with monstrous piles of cheaply produced goods — merchandise that has been produced at the expense of American labor. This year will be different. This year Americans will give…
Don’t make these branding mistakes; there can be legal implications. Branding is not only a marketing concern. Here are a few do’s and dont’s when it comes to designing your brand. DO make sure your brand graphically promises what you deliver. Meeting expectations is one of the best ways to avoid legal problems. DO be different.…
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