Uncovering Your Alpha Audience
I am confident you understand what an ideal audience is. They may be referred to as your Avatar or Persona as well. But your Alpha is a bit more specific.
Email Yesterday, Today and Tomorrow
There was, and still is a fair amount of divergence as to how and where email became what it is. Some believe that it came about as a tool of ARPANET1, the interconnected mainframes between the Pentagon and universities. Some interpretations explain that the ARPANET was created to perform doomsday scenarios of nuclear attack sequences,…
Top 3 Reasons to Be Hyper-Vigilant with Your Inbox
In today’s internet reality, you simply must be hyper-vigilant with your inbox. What do I mean by this? I decided to write this article as a result of one of my clients contacting me with disturbing questions. I answered my client with what I think are the top three reasons to become hyper-vigilant when it…
Do you know spam when you see it?
Do you know spam when you see it? If your inbox is like mine, you probably do. But inboxes across the globe are also seeing a new threat, a usually-malicious email purportedly from a friend, or sometimes even from ourselves.
Best Reason Ever to Have a Professional Email Address
I just finished reading something that is very timely. It’s the best reason ever to have a professional email address.
Can email marketing build engagement and grow organic referrals?
Email marketing is a process of which everyone is aware. How can one build engagement and grow organic referrals through email marketing? The answer might surprise you. When a client asked me the other day which email marketing platform was the best one to use, I turned the question around on her. “What are your…
Do You Use Direct Mail to Enhance Email Campaigns?
To suggest that a lot has happened in the world of marketing these past couple of years would be laughable, wouldn’t it? Email and direct mail marketing have long been used successfully yet mostly separately. But today’s smart marketers are joining these proven tactics together as a multi-channel strategy. If you’re not getting the statistical…
Do Newsletters Really Work? Here are the Top 5 Reasons they do.
Do Newsletters Really Work? Are they still relevant in a point in time when social networking and blogging are all the rage? How can you leverage newsletters for more business and better customer engagement? You probably write a blog every few days, at least twice a month I hope. You’d like to convert more of…
Do you dread learning that someone has un-subscribed from your email list?
Do you dread learning that someone has un-subscribed from your email list? Everyone who uses an email marketing platform dreads the email notification of people who un-subscribe, usually following an email distribution. People opt-out for many reasons, usually: – They changed positions within a company. – They departed their current company for another one. –…
Enhancing email layout and design
Data shows that >50% of email opens are taking place on a mobile device.
