Over the past year or two I have shared quite a lot of information of the continual evolution of marketing. Social media might have been mentioned somewhat infrequently; mostly I spoke of inbound marketing activities, branding, content and content management, reputation management and just about every other aspect of marketing. I’ve touched on social media…
If you are new to email marketing or are in the process of building your first list, you are to be congratulated! Email marketing, despite all protestations to the contrary, is alive and well, and will be for the foreseeable future! On top of that, it is still the one essential piece that needs to…
If you are new to the social networking swimming pool, don’t feel bad. There are lots of companies yet to get into the water, but it is high time to stick your toes in. Here’s a quick-start primer on what you will need to accomplish in order to develop a sound social media strategy. Online…
Our company, and many of our client companies, relies on the services of outside advertising providers, consultants, coaches, and salesmen. These outsourced providers make many promises and while most deliver on those promises sometimes a services falls short of expectation. Owners and managers should regularly review the performance of their services, especially those on a…
It doesn’t matter at what stage of growth your business resides; napkin idea, start up, emerging enterprise or seasoned business, it will always need your attention. When it comes to growing your business, are you insane? What I mean by this query is there is a saying (attributed to Albert Einstein, by the way): Doing…
We all know there are a million things that can go wrong with internet marketing; far too many to name. Getting a handle on every single one of them is impossible, but we all do the best possible when it comes to generating leads and growing our businesses. Your marketing efforts can be sabotaged by…
Closed loop marketing probably wasn’t a terminology taught at Pace University or other fine schools with a focus on accounting. But it probably should have been. With time to focus on things other than late tax filings, closed loop marketing is a great follow up our article on Relationship Management. Remember the discussion about data,…
