Small business owners could learn a lot from this perspective. You and your business’ products and services make you unique. You need to capitalize on what makes you special and different. Merely copying someone else, or relying on someone else to “get things done” simply will not work
It is estimated that over half the population watch a YouTube video every day! And this demand profile isn’t limited to only consumers. One report suggests that 92% of business to business customers regularly watch online video.