To wrap up this series on Lead generation and lead nurturing, we’ll explore the ideal prospect, how to actually construct a lead nurturing system, and more. This is the final installment in a four part series dedicated to lead generation and lead nurturing process. No business can be successful with new client development without a…
Part three of four This is the third installment in a four part series dedicated to lead generation and lead nurturing process. No business can be successful with new client development without a strong understanding of this phase in the sales cycle. You can read the initial installment which can be found here. Here are…
This is the second installment in a four part series dedicated to lead generation and lead nurturing process. No accounting firm can be successful with new client development without a strong understanding of this phase in the sales cycle. You can read the initial installment by clicking here. Obviously, trade shows are not the only…
Lead Generation & Nurturing for Your Accounting Firm is vitally important. Regardless of the methodology of lead generation you employ, in all probability your accounting firm will spend considerable time, energy and financial resources on lead generation. Some firms utilize direct mail, telemarketing, referral or customer-based marketing, trade shows, networking and a host of other strategies…
Is Inbound Marketing effective for a start-up or should I start cold calling? In a recent online post I was asked,” When starting a new business and trying to generate qualified leads, are there any tricks when you are cold calling or is it purely just a numbers game”? This is a common question, especially from…
Is Emailing Newsletters Still Relevant Today? Perhaps less than you think.
The Evolution of Referral Marketing for NJ Attorneys and Architects is fascinating. Remember when commercials were only about products for sale on television? There were “new and improved” this and that, “try this new” whatever. That sort of thing constituted the bulk of television advertising. Websites, content marketing, social media and blogging did not exist. Marketing…
We are approached by many companies who are looking to grow their revenue line, and in the process of understanding their approach to business development one question is universally asked – “How Do We Motivate Our Sales Team?” Sales Team Motivation benefits greatly from Inbound Marketing. First off- you cannot really motivate anyone. Motivation comes from…
Can Architects Create Sustainability in Business Development? We believe that they can… Your business development or sales organization has been very busy. Think about all that time spent drafting emails, responding to voice mails, writing proposals with little or no real relevance, pitching to non-decision makers and not holding prospects accountable to commitments… in actuality that…
Can Accounting Firms Get Sustainability in Marketing with Inbound Marketing? We believe so… Your business development or sales organization has been very busy. Think about all that time spent drafting emails, responding to voice mails, writing proposals with little or no real relevance, pitching to non-decision makers and not holding prospects accountable to commitments… in…
