Skip to content
Zen Marketing
Marketing Beyond Words
Zen Marketing
  • Home
  • Why Zen Marketing
  • Goal of SMB Marketing in the Digital Era
  • The History of Marketing
  • Persona Worksheet
  • Contact Us
Search:
Facebook page opens in new windowX page opens in new window
  • Home
  • Why Zen Marketing
  • Goal of SMB Marketing in the Digital Era
  • The History of Marketing
  • Persona Worksheet
  • Contact Us

Category Archives: Inbound Marketing

How is Multi-Channel Content Delivery a Lot Like a Pizza Taste Test?

How is Multi-Channel Content Delivery a Lot Like a Pizza Taste Test?

Blog, Business, Email Marketing, Inbound MarketingBy John HymanJanuary 17, 2019Leave a comment

We’ve all seen the blind taste tests for soft drinks, wines, beers, and even bottled waters. I think a Pizza Taste Test is a lot like a multi-channel Content Delivery strategy.

loyal subscribers feature image

At least 20 ways to keep your loyal subscribers loyal

Blog, Email Marketing, Inbound MarketingBy John HymanDecember 5, 2018Leave a comment

Do you struggle with a process to keep your loyal subscribers loyal? One of the easiest things to do is to establish an email sequence to keep nurturing your prospective clients,

Uncovering Your Alpha Audience image

Uncovering Your Alpha Audience

Blog, Business, Email Marketing, Inbound MarketingBy John HymanNovember 3, 2018Leave a comment

I am confident you understand what an ideal audience is. They may be referred to as your Avatar or Persona as well. But your Alpha is a bit more specific.

Print is dead

Print is Dead, or So Said Egon

Blog, Business, Inbound MarketingBy John HymanOctober 17, 2018Leave a comment

Remember the original 1984 film Ghostbusters? The late Harold Ramis, playing the character Egon (the brains behind the group of ephemeral-capturing knuckleheads) coined that line as no one else could. Today, “Print is Dead” was perhaps the most relevant quote of the film as we take stock of the printed word.

Is cold calling acceptable behavior

Cold Calling versus Acceptable Behavior

Blog, Business, Inbound MarketingBy John HymanMarch 29, 2017Leave a comment

A lot has been published on societal polarization, usually relating to political ideology but I contend it also relates to sales, especially cold calling.

How Can Direct Mail Bolster eMail?

How Can Direct Mail Bolster Email?

Blog, Business, Inbound MarketingBy John HymanJune 22, 2016Leave a comment

A lot has happened in the world of marketing since the dawn of the digital revolution. Email and direct mail marketing have mostly been used independently, but savvy marketers are today joining them together as a multi-channel strategy. If you’re not getting the results you expect from an email-driven campaign, even after A/B testing, consider…

Fall News Newsletter Graphic

Do Newsletters Really Work? Here are the Top 5 Reasons they do.

Blog, Business, Email Marketing, Inbound MarketingBy John HymanFebruary 19, 2016Leave a comment

Do Newsletters Really Work? Are they still relevant in a point in time when social networking and blogging are all the rage? How can you leverage newsletters for more business and better customer engagement? You probably write a blog every few days, at least twice a month I hope. You’d like to convert more of…

Direct Mail Featured Image

Craft Direct Mail Pieces Like a Pro

Blog, Business, Inbound MarketingBy John HymanFebruary 8, 20161 Comment

Implementing an effective direct mail campaign is not as easy as it might seem. It involves content creation, graphic design, audience targeting, and an understanding of human behavior.

5 Effective Techniques for Marketing a Business on Facebook

5 Effective Techniques for Marketing a Business on Facebook

Blog, Inbound Marketing, Social MediaBy John HymanSeptember 21, 2015Leave a comment

5 tips and tricks to effectively marketing your business on Facebook that you may not have heard about yet.

Your small business should use video

Your small business should use video

Blog, Inbound Marketing, Lead GenerationBy John HymanJune 12, 2015

It is estimated that over half the population watch a YouTube video every day! And this demand profile isn’t limited to only consumers. One report suggests that 92% of business to business customers regularly watch online video.

←12345…
6789
10→
Copyright 2023-2024 Zen Marketing and powered by webcentrex
Go to Top

Want More Articles?

Professional Services, Inbound Marketing, and Post-COVID-19
We hope so! Become a subscriber and get articles and information delivered right to your inbox.

Just click here…