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Category Archives: Inbound Marketing

Lead Your Competition with Content Marketing

Lead Your Competition with Content Marketing

Blog, Inbound Marketing, Lead GenerationBy John HymanDecember 15, 2013Leave a comment

We have covered the value of creating content marketing to allow prospects to find your website and you for quite a while now. One way to lead your competition and establish yourself as an industry expert is by creating engaging content in a variety of media. You not only bring valuable attention to your brand,…

DIY Marketing the Top Website Mistakes

DIY Marketing & the Top Website Mistakes Most SMB’s Make

Blog, Business, Inbound MarketingBy John HymanDecember 15, 2013Leave a comment

Most businesses, even solo-preneur’s have taken the time and invested in a website. Any small business that wants to be noticed stake their claim on a domain name and put up a site. It is more or less how business is done these days. The vast majority of business feels adescribe the image certain obligation to…

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There is Never a Penalty for Quality in Inbound Marketing.

Blog, Inbound MarketingBy John HymanDecember 15, 2013Leave a comment

One of the questions Zen Marketing receive a lot relates to search engine optimization and website design.  Search engine optimization is really about driving the prominence of your website in a search, but seldom do you read about the website in its entirety. A good SEO plan should improve the search engine results plus the…

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Marketing: The Care and Feeding of Your Email Marketing List

Blog, Email Marketing, Inbound MarketingBy John HymanDecember 14, 2013Leave a comment

If you are new to email marketing or are in the process of building your first list, you are to be congratulated! Email marketing, despite all protestations to the contrary, is alive and well, and will be for the foreseeable future! On top of that, it is still the one essential piece that needs to…

The-Definition-of-Insanity-as-it-pertains-to-inbound-marketing

The Definition of Insanity (as it pertains to inbound marketing)

Blog, Inbound Marketing, Lead GenerationBy John HymanDecember 14, 2013Leave a comment

It doesn’t matter at what stage of growth your business resides; napkin idea, start up, emerging enterprise or seasoned business, it will always need your attention. When it comes to growing your business, are you insane? What I mean by this query is there is a saying (attributed to Albert Einstein, by the way): Doing…

Internet-Marketing-What-Your-Home-Page-is-Saying

Internet Marketing: What Your Home Page is Saying

Blog, Inbound MarketingBy John HymanDecember 14, 2013Leave a comment

We all know there are a million things that can go wrong with internet marketing; far too many to name. Getting a handle on every single one of them is impossible, but we all do the best possible when it comes to generating leads and growing our businesses. Your marketing efforts can be sabotaged by…

Closed-Loop-Marketing-for-Accounting-Firms

Closed Loop Marketing for Accounting Firms

Blog, Business, Inbound MarketingBy John HymanDecember 14, 2013Leave a comment

Closed loop marketing probably wasn’t a terminology taught at Pace University or other fine schools with a focus on accounting. But it probably should have been. With time to focus on things other than late tax filings, closed loop marketing is a great follow up our article on Relationship Management. Remember the discussion about data,…

Fun Primer on Grammar

Blog, Blogging, Inbound MarketingBy John HymanDecember 6, 2013Leave a comment

monk-writing

The Beginner’s Guide to Inbound Content Creation

Blog, Blogging, Inbound Marketing, MarketingBy John HymanDecember 6, 2013Leave a comment

Regardless of your business entity’s status; a start-up or seasoned, when it comes to content creation, you may need some coaching at the beginning. Here are some easy tips to consider when the beginner of an inbound marketing strategy takes on the role of copywriter. Start with the end in mind No matter the effort,…

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Email Marketing for Accounting Firms

Blog, Email Marketing, Inbound MarketingBy John HymanDecember 6, 2013Leave a comment

Email marketing is a great way for you to attract or shore up some of the client base, and accounting firms know that once the April rush begins, there will be no rest until it is all put aside. It won’t be long until tax filing season comes into focus; no sooner than the holiday…

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