Is Blogging a Good Investment for Accountants? Many of those in the accounting world assume that blogging is a platform mainly for those who are involved with Internet marketing as their main business. The truth is, many major companies have blogs, even those that are not directly involved in the technological field. Blogging can be a…
How do CPA’s Reach New Clients? Accountants, CPA’s, financial services firms and financial consultants live to “get found!” Those accounting firms that have already embraced inbound marketing are experiencing significant growth in lead generation, lead capture, internet marketing “buzz” and have differentiated themselves from their competitors in new client development. Let’s face it, the traditional model…
One of the questions I am frequently asked is, “When is the best time to make sales calls?” I’m always hesitant to answer this question, simply because I despise cold calling and believe that anyone who tells you they enjoy cold calling is either a liar or a sales consultant. Yes, I never want to…
The 5 critical stages of creating an internet marketing sales process are less known than the traditional descriptor. Marketers usually prefer the term marketing sales funnel, as the top of the pipeline is wider than the bottom, where many prospects (suspects?) enter, but through qualification, choice and follow through determine how many actually proceed from suspect to…
Don’t make these branding mistakes; there can be legal implications. Branding is not only a marketing concern. Here are a few do’s and dont’s when it comes to designing your brand. DO make sure your brand graphically promises what you deliver. Meeting expectations is one of the best ways to avoid legal problems. DO be different.…
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