In the bustling landscape of entrepreneurship, mastering the art of small business marketing is both an essential survival tool and a powerful catalyst for growth. Navigating this complex realm can be challenging, but fear not – this blog is your go-to resource. We’ll delve into practical strategies, innovative solutions, and actionable tips tailored specifically for small businesses. Whether you’re launching a startup or seeking to expand your existing venture, our insights will empower you to create effective marketing campaigns, engage your target audience, and drive your business to new heights. Stay tuned as we unravel the secrets of successful small business marketing!
Downturns or recession in the economy are bound to happen. We find that our phones and inboxes usually explode with small business owners who suddenly find their sales funnel drying up. It doesn’t have to be that way.
There are many instances of marketing fraud; here is my recent story involving a very nefarious attempt to garner online attention.
Does your business involve a long sales cycle? How do you market where months will pass from the initial contact to the closing of a sale?
Our previous post looked at diversifying an SMB marketing plan through both behaviorally-driven and demographically-driven campaigns. Let’s look at two other types of campaigns.
Small business owners could learn a lot from this perspective. You and your business’ products and services make you unique. You need to capitalize on what makes you special and different. Merely copying someone else, or relying on someone else to “get things done” simply will not work
In a few circumstances, “free” can be a good thing, especially for when operating a business on a small budget. But if you are a small business or organization looking for the best way to promote your events, what does “free” really provide you?
Regardless of your business entity’s status; a start-up or seasoned, when it comes to content creation, you may need some coaching at the beginning. Here are some easy tips to consider when the beginner of an inbound marketing strategy takes on the role of copywriter. Start with the end in mind No matter the effort,…
What inbound marketing does really, really well is eliminate the cold call. After all, when you have scores of interested people taking the time to visit your landing page or blog and then leaving you their contact information the odds are pretty good your call will be taken. This behavioral bridge is amplified when they…
