There should be a dynamic relationship between small businesses and social media. Social media platforms have become powerful tools for small businesses to engage with customers, build brand awareness, and drive growth. Whether you’re a seasoned entrepreneur or just starting your journey, mastering the art of social media can significantly enhance your business’s visibility and customer engagement. In this blog, we’ll explore the basics of social media marketing, share practical tips for various platforms, and provide insights into crafting effective strategies tailored for small businesses. Join us as we navigate the exciting world of social media and its potential to transform your small business.

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Social Media and Marketing Your Business

Over the past year or two I have shared quite a lot of information of the continual evolution of marketing. Social media might have been mentioned somewhat infrequently; mostly I spoke of inbound marketing activities, branding, content and content management, reputation management and just about every other aspect of marketing. I’ve touched on social media…

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Hosting an Event? Use a Hashtag for Marketing It.

If your business regularly uses events such as workshops or public speaking engagements, whether for promotional purposes, or actual revenue generation, then you’ll know how difficult it can be to generate a buzz around your event. But without genuine excitement in your target audience, how can you be sure that enough people will attend to…

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Facebook Marketing Tips for Small Businesses

Even if you don’t use it you already know Facebook is one of the most powerful social network platforms. You have probably come to realize that it’s not just for teenagers and socialites, but also for the small private business as well. Why? Because Facebook gives every business owner an effective and affordable marketing tool.…

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How to Join in the Social Media Conversation

Social media is the new word of mouth, so when the conversation online with customers or prospects begins, the friends and contacts that like what they see and react, and are going to join the conversation as well. Perhaps you aren’t monitoring your social media feeds; in that case you are missing out on information.…

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