Tags ArchivesContent Marketing

How to Improve Content Marketing standard

We’ve previously written about how to improve content marketing with How to Write Content Answers and How to Write Content in Times of Upheaval. But what good is investing in a content marketing campaign if no one reads it? We’ll show you how to improve content marketing below. What is Content Marketing? Content marketing (aka content promotion) is the practice of making sure as many interested people as possible have knowledge and access to your content. Many businesses can think their job is done once they've published their piece or put it up on their social channels. However, this is where your content can stall. This is because the internet can be a crowded place with literally millions of voices vying ...

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How to Write Content in Times of Upheaval standard

We've previously written about How to Write Content for Answers and have realized it is also important to learn how to write content in times of upheaval. The current pandemic has severely impacted what your audience is prioritizing, along with how they may view your brand. This pandemic and any other future disruptions are sure to happen but provide opportunities for you to stand out from your competitors. Below, we address how you can make the most of a bad situation while avoiding the pitfalls. 1. Continue to Create Content Depending on your type of business, you may have lots of time or hardly any during times of upheaval. However, it would be best if you did not let that interrupt ...

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The 4 Steps of How to Write Content Answers standard

We’ve previously written about How to Connect With High Value Customers. In that fashion, we want to show you how to write content answers for the questions your potential clients may have. Let's break down what it will take to effectively answer your prospective customers by expertly answering the pressing questions they have about your good or service. Why You Should Write Content for Answers to Specific Questions We're not discussing writing content for the snippets that appear on search engines. It is a great thing to have if you can get it. However, it is difficult to break in. Writing answers to questions has benefits because it can generate lasting results that can begin as soon as the post goes ...

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Professional Services Marketing and COVID-19 standard

Professional Services are not immune to economic downturns and must consider their post-COVID-19 marketing response today in order to resume a path to success.  Inbound marketing is a proven marketing method that is ideal for every professional services business. We’ve previously written about How Lack of Marketing Plan Blows the Budget. Let's continue that trend by helping your professional services business develop a post-COVID 19 inbound marketing plan. The COVID-19 Crisis and Inbound Marketing A new and unexpected crisis is not new for us marketers or professional services businesses. Dips in the market, severe weather, and even attacks can disrupt the best laid out plans. We have a history of helping our clients weather the storm and help them come up with ...

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How a content marketing campaign can drive new business standard

You have probably heard or read it before: content marketing is important to your online campaigns. Content is a leading channel of digital and inbound marketing – any reputable marketing firm, agency, or consultancy can tell you that content marketing drives new business for your brand through a combination of benefits that work hand in hand, providing you with brand authority, search engine visibility, and lead-generating web copy. But how does this happen? Why does content marketing drive new business? Well, because: Content is King… Back in 1996, forward-thinking tech pioneer and visionary Bill Gates wrote an article with a central message that to this day holds true: “content is king.” From the point of view of a business marketing itself to ...

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To Blog or Not to Blog standard

If you aren't familiar with the power of blogging, then you've missed some of the most important developments in advertising from the last few years. Here are some of the main reasons why you should work blogging into your marketing plan - or avoid it in its entirety. To Blog: The Power to Get Noticed At its core, blogging is a simple yet powerful tool - the ability to create a series of pages, each of which holds unique content, and use those pages to fill the results of search engines and ultimately attract new customers. Consider the following: According to the marketing statistics of HubSpot, 44% of online shoppers will start their quest through a search engine - not by going ...

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