By introducing evolving digital marketing strategies, reinforcing best practices, and sharing processes, your local, small business will grow… substantially. Learn how to reduce customer acquisition costs and improve your brand’s reach
Continue ReadingWe’ve previously written about how to improve content marketing with How to Write Content Answers and How to Write Content in Times of Upheaval. But what good is investing in a content marketing campaign if no one reads it? We’ll show you how to improve content marketing below. What is Content Marketing? Content marketing (aka content promotion) is the practice of making sure as many interested people as possible have knowledge and access to your content. Many businesses can think their job is done once they've published their piece or put it up on their social channels. However, this is where your content can stall. This is because the internet can be a crowded place with literally millions of voices vying ...
Continue ReadingThis is Part 1 on a new series: Revealing the Top 3 Secrets of Email Marketing Have you noticed how so many people bitch and moan that their emails never seem to get opened? They spout the percentages the media likes to throw around, like: “The national average open rate for email is less than 6%. And the click-through rate is even lower.” If you are one of those folks, please keep reading. We want to change the way you view email marketing, especially if you operate a small, privately-held business. Those who know the secrets and apply them have a completely different philosophy when it comes to using email as a marketing tool. They have developed a unique perspective on getting ...
Continue ReadingIn every aspect of business there is always room for improvement. Your email marketing tactics are no different and require some care and feeding along the way. Yes, you’ve probably been achieving your email goals but there are still opportunities to find a new approach to your content creation, drive new subscribers to your database, or improve your website SEO. Maybe it’s time for a new look and feel, for a website or email template. There is no shortage of tactics in need of refinement. Let’s Focus on One Aspect Here How much of that matters if you are using an email list that hasn’t been properly managed? Routinely maintained? Regularly purged? You’re probably a savvy marketer and as such you probably make ...
Continue ReadingA lot of small business owners shy away from email marketing and marketing automation out of a lack of understanding. Email marketing automation is a lot like dating, like a person seeking a mate. Now, hear me out and you’ll see the correlation in a minute. Attract A person seeks a mate, so they go through whatever rituals they believe will attract what they believe to be the right “type” they envision to be ideal. So, they go on this crusade of finding the right candidates. The more the person knows who is really an ideal suitor, the better the results, right? In email marketing automation there is a lot attraction work that occurs once the ideal audience is determined so ...
Continue ReadingAutomate your email marketing, and marketing automation in general, are two of those terms that are often a intertwined mistaken notion, depending on who is shouting it and who is the receiver. If a MA sales person speaks to a Fortune 1000 company, it means one thing. To a small, local store owner it may mean something completely different. So, let me share with you what Forrester Research says about the definition of Marketing Automation. “Marketing Automation is defined as processes that help generate new business opportunities, manage volumes of business inquiries, improve potential buyers’ propensity to purchase, and increase alignment between marketing activities and sales results.” That means that not only email is automated, but a CRM system is integrated into ...
Continue ReadingThere was, and still is a fair amount of divergence as to how and where email became what it is. Some believe that it came about as a tool of ARPANET1, the interconnected mainframes between the Pentagon and universities. Some interpretations explain that the ARPANET was created to perform doomsday scenarios of nuclear attack sequences, but the government denies that ever occurred. Surely we can believe in everything our government tells us, can’t we? Others say email came about part of the originally planned for communications tools included in the early Internet. Email was intended and was introduced with rolling out Internet 1.0. It just sort of “always was.” Just like some believe the cosmos simply just always was. Still, others ...
Continue ReadingEmail marketing is a process of which everyone is aware. How can one build engagement and grow organic referrals through email marketing? The answer might surprise you. When a client asked me the other day which email marketing platform was the best one to use, I turned the question around on her. “What are your goals,” I inquired. Her response (or lack thereof) made me think hard for my next response. I didn’t wish to put her on the spot, but as it appeared I had already done so I continued. She looked at me in complete amazement, unsure of what she should or shouldn’t say. In what seemed like an eternity she stated, “I guess I want to send ...
Continue ReadingTo suggest that a lot has happened in the world of marketing these past couple of years would be laughable, wouldn’t it? Email and direct mail marketing have long been used successfully yet mostly separately. But today’s smart marketers are joining these proven tactics together as a multi-channel strategy. If you’re not getting the statistical results you expect from your email campaigns, even after testing, why not consider enhancing your next email campaign with an application of direct mail. You read that right! A digital marketer suggesting the use of his father’s preferred method of marketing. And the reasons why are simple: consumers gather information in different ways, and sometimes your email never finds your target’s ...
Continue ReadingDo Newsletters Really Work? Are they still relevant in a point in time when social networking and blogging are all the rage? How can you leverage newsletters for more business and better customer engagement? You probably write a blog every few days, at least twice a month I hope. You’d like to convert more of your readers to become customers. Your goal is to develop a stronger relationship with your prospects and customers. Guess what? Everyone with any ambition in your industry operates in the exact same way. How can you accomplish all of these things and more? Newsletters work well to do all of these things. The key to newsletter success: making yours unique and informative. There are a lot of ...
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