Tags ArchivesInbound marketing

Inbound Marketing and the Affordable Care Act standard

Is there a correlation between Inbound Marketing and the Affordable Care Act? The Patient Protection and Affordable Care Act provides a classic example of why it is important to have a good marketing plan and a succinct message. The 2,700-page healthcare law known as Obamacare is incredibly complex and poorly understood by the small business community. For example, very few of our clients are aware that there are tax credits contained in the law. These tax credits could help small businesses obtain healthcare coverage for their workers, if they don't already offer it, and/or lower the cost of coverage if they do. Yet a recent Wall Street Journal/Vistage International poll shows that 66 percent of small-business CEOs don't even know these ...

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How to get the most from your web presence standard

How to get the most from your web presence is a struggle for many small businesses. No matter what the size of your business, it's important to have a relevant message, delivered through an effective, optimized website. Small companies often comment that they get much of their new business from referrals, but that doesn't mean that you shouldn't invest some of your time, talent, and treasure in your online presence. Sure, you may be able to maintain your business with a good referral process, but a web presence will ensure that you are able to grow it over time. One of the most important digital marketing tenets is to ensure that your website is getting found! A simple tactic we suggest ...

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How to Explain Inbound Marketing to Professional Services Firms standard

How to explain inbound marketing to professional services firms is a question we get from colleagues often.  Not every marketing agency uses or understands a growth process centered around inbound marketing so we have come to expect this question. If you were to have the ability to deliver your very best, top ranked Keynote Presentation to each of your investors, strategic partners, your favorite customers and every competitor’s customer base, would you like to? What if you offered your best marketing information to grow your top and bottom line revenue targets, would you be willing to make the effort? Of course you would. That is exactly what an inbound marketing (content marketing) program allows you to do twenty-four hours ...

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Why Professional Services Firms Need Inbound Marketing standard

Why Professional Services Firms Need Inbound Marketing is easy to explain. CPAs, Architects, Doctors, Dentists, Lawyers, and Financial Services firms all use some form of marketing to gain new business. Some use informative dinner invitations to persuade unknown potentials to listen to their pitch, while others use display advertising, couponing, radio, television and a host of other traditional methods to generate leads. While no one disputes customer referrals as being the greatest way to generate leads, it may be difficult to develop a formalized referral program. We all know that the Internet is still in its infancy, despite it being available to the public for nearly twenty years. No, Al Gore did not invent the Internet; he just used the term ...

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Integration Efficiencies With The Right Inbound Marketing Platform standard

There are many integration efficiencies with the right inbound marketing platform. The entire business world is undertaking extensive efforts to market in these uncertain times. Typically, business goes about the routine, but the economic storm, which we are experiencing, has made each step a cautious one. Combine the fact that budgets are tight, the future uncertain, and those traditional marketing methods are slowly becoming more and more ineffective, and it’s a marketer’s nightmare. Inbound marketing, sometimes referred to content marketing, internet marketing, social marketing and online marketing (confused yet?)... there is a lot to think about, let alone act on. There is no getting around it, trying to keep up with the demands of digital marketing is a time consuming and often ...

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Inbound Marketing Levels the Playing Field standard

Inbound Marketing Levels the Playing Field for businesses in almost all industries, scales, and annual revenues. Large or small, multi-national or local, family-owned, companies today have as much of a chance at winning business for one very big reason; the internet. Yes, it’s true, the internet greatly impacts how business is won today, compared to just a few short years ago. The onset of inbound marketing is just now taking firm hold, as the traditional methods of marketing are slowly heading for the dugout.   Inbound marketing levels the playing field, so that everyone can compete with the same set of tools. Web Site with Analytics Blogging, Webinars, Audio Playback Content Creation and Curation Public Relations Social Media Sharing Event Marketing Mobile Marketing Video Marketing Email Marketing   Yes, there can be a ...

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Unfortunate By-product of Effective Inbound Marketing standard

There is an unfortunate by-product of effective inbound marketing. According to a recent report from Symantec®, web-based attacks increased last year by 36%, with over 4,500 new attacks each day. What's more, mobile vulnerabilities continue to rise. Internet Security Threat Report, Volume 17, can be found here. One of the unfortunate by-products of an effective inbound marketing campaign is with it's intended outcome- to be found on the web. As your company or brand builds credibility and exposure you will likely gain the attention of, shall we say, nefarious individuals with malicious intentions. It is it uncommon to see an increase in soliciting cold-call activity, SPAM, and even denial-of-service attacks because your company looks credible and important. The threat of data and identity ...

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How to Bring More Value to Your Clients standard

Do you know how to bring more value to your clients? Clients and/or customers make purchasing decisions based on numerous factors, but particularly through identifying value in their selection of products or services. Therefore, bringing value to your clients should be paramount in your thinking.  How does one do that, you may be asking. Let’s take a look at a simplified example. Pretend you have your favorite bakery in mind. This bakery is no different than the three other bakeries nearby. It offers almost exact products but you are loyal to them regardless of the fact that they are the furthest away, charge more, and you tell everyone you know how special they are to you. Why? You are loyal to them ...

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What Does the NJ Supreme Court and Inbound Marketing Have in Common? standard

What Does the NJ Supreme Court and Inbound Marketing Have in Common? If you follow the local industry news you know about the March 6, 2010 NJ Supreme Court unanimous decision on KPMG LLP’s previous Appellate Court negligence ruling. Big Win was the title of the article. Big Win indeed. What does the NJ Supreme Court have in common with inbound marketing? Not much other than the ruling. It’s the publication of the ruling that is now an integral part of the future of KPMG’s inbound marketing campaign. This wave of news across various media is PR (public relations- a critical facet of inbound marketing). I am sure KPMG LLP’s marketing department is celebrating even more than the principals of the company ...

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