Marketing for the Long Sales Cycle
Does your business involve a long sales cycle? How do you market where months will pass from the initial contact to the closing of a sale?
Marketing Collateral in a Pandemic
Now is the ideal time to revisit your marketing collateral and consider how an update or addition may help your top-line revenue growth. Here are seven areas you should focus your analysis.
How to Write Content in Times of Upheaval
We’ve previously written about How to Write Content for Answers and have realized it is also important to learn how to write content in times of upheaval. The current pandemic has severely impacted what your audience is prioritizing, along with how they may view your brand. This pandemic and any other future disruptions are sure…
The 4 Steps of How to Write Content Answers
We’ve previously written about How to Connect With High Value Customers. In that fashion, we want to show you how to write content answers for the questions your potential clients may have. Let’s break down what it will take to effectively answer your prospective customers by expertly answering the pressing questions they have about your…
Professional Services Marketing and COVID-19
Professional Services are not immune to economic downturns and must consider their post-COVID-19 marketing response today in order to resume a path to success. Inbound marketing is a proven marketing method that is ideal for every professional services business. We’ve previously written about How Lack of Marketing Plan Blows the Budget. Let’s continue that trend by…
Do you dread learning that someone has un-subscribed from your email list?
Do you dread learning that someone has un-subscribed from your email list? Everyone who uses an email marketing platform dreads the email notification of people who un-subscribe, usually following an email distribution. People opt-out for many reasons, usually: – They changed positions within a company. – They departed their current company for another one. –…
Your small business should use video
It is estimated that over half the population watch a YouTube video every day! And this demand profile isn’t limited to only consumers. One report suggests that 92% of business to business customers regularly watch online video.
How a content marketing campaign can drive new business
You have probably heard or read it before: content marketing is important to your online campaigns. Content is a leading channel of digital and inbound marketing – any reputable marketing firm, agency, or consultancy can tell you that content marketing drives new business for your brand through a combination of benefits that work hand in…
To Blog or Not to Blog
If you aren’t familiar with the power of blogging, then you’ve missed some of the most important developments in advertising from the last few years. Here are some of the main reasons why you should work blogging into your marketing plan – or avoid it in its entirety. To Blog: The Power to Get Noticed…
Networking and Referrals Tops with SMB’s… Maybe?
Networking and Referrals Tops with SMB’s… Maybe? When asked for their best sources of lead generation, a recent article and poll suggests so. But is this really the truth? A friend and business owner I admire recently shared a magazine article that addressed lead generation strategies. According to the article, the use of websites and…
