Marketing for the Long Sales Cycle standard
Does your business involve a long sales cycle? How do you market where months will pass from the initial contact to the closing of a sale?
Continue ReadingMarketing Collateral in a Pandemic standard
Now is the ideal time to revisit your marketing collateral and consider how an update or addition may help your top-line revenue growth. Here are seven areas you should focus your analysis.
Continue ReadingHow to Write Content in Times of Upheaval standard
We've previously written about How to Write Content for Answers and have realized it is also important to learn how to write content in times of upheaval. The current pandemic has severely impacted what your audience is prioritizing, along with how they may view your brand. This pandemic and any other future disruptions are sure to happen but provide opportunities for you to stand out from your competitors. Below, we address how you can make the most of a bad situation while avoiding the pitfalls. 1. Continue to Create Content Depending on your type of business, you may have lots of time or hardly any during times of upheaval. However, it would be best if you did not let that interrupt ...
Continue ReadingThe 4 Steps of How to Write Content Answers standard
We’ve previously written about How to Connect With High Value Customers. In that fashion, we want to show you how to write content answers for the questions your potential clients may have. Let's break down what it will take to effectively answer your prospective customers by expertly answering the pressing questions they have about your good or service. Why You Should Write Content for Answers to Specific Questions We're not discussing writing content for the snippets that appear on search engines. It is a great thing to have if you can get it. However, it is difficult to break in. Writing answers to questions has benefits because it can generate lasting results that can begin as soon as the post goes ...
Continue ReadingProfessional Services Marketing and COVID-19 standard
Professional Services are not immune to economic downturns and must consider their post-COVID-19 marketing response today in order to resume a path to success. Inbound marketing is a proven marketing method that is ideal for every professional services business. We’ve previously written about How Lack of Marketing Plan Blows the Budget. Let's continue that trend by helping your professional services business develop a post-COVID 19 inbound marketing plan. The COVID-19 Crisis and Inbound Marketing A new and unexpected crisis is not new for us marketers or professional services businesses. Dips in the market, severe weather, and even attacks can disrupt the best laid out plans. We have a history of helping our clients weather the storm and help them come up with ...
Continue ReadingDo you dread learning that someone has un-subscribed from your email list? standard
Do you dread learning that someone has un-subscribed from your email list? Everyone who uses an email marketing platform dreads the email notification of people who un-subscribe, usually following an email distribution. People opt-out for many reasons, usually: - They changed positions within a company. - They departed their current company for another one. - They changed suppliers, and you are no longer it! - Your content no longer engages their interest. - They forgot who you are. - Their inbox is packed. For many small business owners, the day to day routine makes it difficult to carve out time to create great content and share it on a regular basis. Three articles a year is not going to create a level of engagement, nor should ...
Continue ReadingYour small business should use video standard
It is estimated that over half the population watch a YouTube video every day! And this demand profile isn’t limited to only consumers. One report suggests that 92% of business to business customers regularly watch online video.
Continue ReadingHow a content marketing campaign can drive new business standard
You have probably heard or read it before: content marketing is important to your online campaigns. Content is a leading channel of digital and inbound marketing – any reputable marketing firm, agency, or consultancy can tell you that content marketing drives new business for your brand through a combination of benefits that work hand in hand, providing you with brand authority, search engine visibility, and lead-generating web copy. But how does this happen? Why does content marketing drive new business? Well, because: Content is King… Back in 1996, forward-thinking tech pioneer and visionary Bill Gates wrote an article with a central message that to this day holds true: “content is king.” From the point of view of a business marketing itself to ...
Continue ReadingTo Blog or Not to Blog standard
If you aren't familiar with the power of blogging, then you've missed some of the most important developments in advertising from the last few years. Here are some of the main reasons why you should work blogging into your marketing plan - or avoid it in its entirety. To Blog: The Power to Get Noticed At its core, blogging is a simple yet powerful tool - the ability to create a series of pages, each of which holds unique content, and use those pages to fill the results of search engines and ultimately attract new customers. Consider the following: According to the marketing statistics of HubSpot, 44% of online shoppers will start their quest through a search engine - not by going ...
Continue ReadingNetworking and Referrals Tops with SMB’s… Maybe? standard
Networking and Referrals Tops with SMB's... Maybe? When asked for their best sources of lead generation, a recent article and poll suggests so. But is this really the truth? A friend and business owner I admire recently shared a magazine article that addressed lead generation strategies. According to the article, the use of websites and the internet came in third at 63%, as the most popular answer of how leads will be generated in 2014. Referrals and networking were #1 and #2. The article further discusses SEO and SMO, which my friend knows is right up my alley. He also commented that the article really supported my position on the importance of inbound marketing. Referral and networking are always the top answers ...
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