“E-mail is Dead”… according to Sheryl Sandberg, COO of Facebook at the time of the quote “The Internet is Dead”… according to Chris Anderson, Wired Magazine 2010 “Digital Marketing is Dead” … Marc Pritchard, P&G, speaking at Dmexco 2013 None of them are actually dead. In fact, e-mail as an engagement tool is fantastically effective…
When last we wrote about how we promote our blog articles and how you could as well, we mentioned there was software to make the process easier; there were additional spots on the web where you could also post them. This article will hopefully encourage you to make better use of the Internet in the…
There is a real disconnect when I come across a business professional that doesn’t have an active blog on their site. It’s not that I don’t respect them as business people; they have a right to manage their business any way they wish. It just seems to be counter-productive to have a website and NOT…
We have covered the value of creating content marketing to allow prospects to find your website and you for quite a while now. One way to lead your competition and establish yourself as an industry expert is by creating engaging content in a variety of media. You not only bring valuable attention to your brand,…
One of the questions Zen Marketing receive a lot relates to search engine optimization and website design. Search engine optimization is really about driving the prominence of your website in a search, but seldom do you read about the website in its entirety. A good SEO plan should improve the search engine results plus the…
It doesn’t matter at what stage of growth your business resides; napkin idea, start up, emerging enterprise or seasoned business, it will always need your attention. When it comes to growing your business, are you insane? What I mean by this query is there is a saying (attributed to Albert Einstein, by the way): Doing…
We all know there are a million things that can go wrong with internet marketing; far too many to name. Getting a handle on every single one of them is impossible, but we all do the best possible when it comes to generating leads and growing our businesses. Your marketing efforts can be sabotaged by…
Regardless of your business entity’s status; a start-up or seasoned, when it comes to content creation, you may need some coaching at the beginning. Here are some easy tips to consider when the beginner of an inbound marketing strategy takes on the role of copywriter. Start with the end in mind No matter the effort,…
Email marketing is a great way for you to attract or shore up some of the client base, and accounting firms know that once the April rush begins, there will be no rest until it is all put aside. It won’t be long until tax filing season comes into focus; no sooner than the holiday…
We have been writing about content marketing, also known as inbound marketing, for more than 18 months, and our clients are enjoying the greater exposure and qualified leads this marketing approach provides them. Yet we occasionally are invited to meet with prospective client firms that are reluctant in adopting the concept. I thought it might…
