What My Dad Gave His Shop
Every now and then you ruin across an article that is so special, so “real” you feel compelled to share it with anyone and everyone. This morning I read such an article, and I encourage you to read it as well.
The SMB Digital Divide is Closing
There is a digital divide that exists with every small business owner, despite that the first two decades of the 21st century brought about digital transformations in sales and marketing. Too many SMB’s still look at their customer buying experience from an out of date perspective. How is your small business narrowing its digital divide?
The Essential Guide for Quality SMB Teleconferencing
If you are feeling trapped in uncertainty, then it’s time to pivot. You must pivot in a big way. In this post, I’d like to zero in on the use of teleconferencing, a process that used to be strictly for corporations with big budgets but have evolved.
Lack of Marketing Plan Blows the Budget
A look at the importance of a marketing plan as exhibited by a restaurant owner, plus some suggested ways to improve the marketing performance.
Marketing Your Small Business 4 Pennies
Hang on a minute. Does Marketing Your Small Business 4 Pennies even make sense? It does if you have no marketing budget and are hard-pressed to find new prospective customers. Marketing your small business for pennies is a concept that many very small businesses use to get off the ground. While traditional marketing and advertising…
Why Brands Are Blue Over Green
Brands like Whole Foods, Aldi, Tata Harper, The Good Trade, Honest Company, and many, many more are leading the way towards a lower carbon footprint, healthier people, environmentally healing action towards the critical issue of degradation of our world. Have you documented your company’s environmental sustainability plan yet?
Is Your Website a Crime Scene?
Is your website a crime scene? Do visitors find their expectations exceeded and have a great experience when they open it?
Beware the Sales Tax Nexus
The Official 2019 Tax Season may be over, but the discussions regarding Interstate Sales Tax isn’t and that brings to mind the sales tax nexus. If someone isn’t careful, this Sword of Damocles known as uncollected sales tax hanging over the heads of retailers and service providers may become a reality. Nexus, also called “sufficient…
Top 5 Ways to Avoid Online and Offline Content Violations
Avoiding online and offline content violations, and the possibility of litigation should be on the minds of any serious small business person actively blogging and other forms of content production. The 5 ways we’ve found to avoid content trouble is to follow these recommendations. Now, please realize this is NOT legal advice of any kind,…
Your Ideal Client – Who Is It Really?
As a business owner you probably think the world is your market, and that anyone with money is your ideal client. You couldn’t be more wrong.
