If you are anything like me, you’re sick and tired of bogus email that attempts to corrupt your computer, steal your information, compromise stuff like identity, bank information and all sorts of other nefarious deeds. As a business person you are in charged with positively impacting your clientele (or target audience), provide information through a…
Here Are 6 Things to Consider in Doing So It’s barely the end of the first month of this New Year and already the gyms are beginning to become less “busy” with resolutions falling off by the day. What started out as compaction is now settling back to a normal member flow, and the machines…
We’ve all seen the blind taste tests for soft drinks, wines, beers, and even bottled waters. I think a Pizza Taste Test is a lot like a multi-channel Content Delivery strategy.
While you are focused on finishing out the year as strong as possible, disruptions are working against you. More importantly, a similar set of distractions await you on the other side of New Year’s Eve.
I am confident you understand what an ideal audience is. They may be referred to as your Avatar or Persona as well. But your Alpha is a bit more specific.
Remember the original 1984 film Ghostbusters? The late Harold Ramis, playing the character Egon (the brains behind the group of ephemeral-capturing knuckleheads) coined that line as no one else could. Today, “Print is Dead” was perhaps the most relevant quote of the film as we take stock of the printed word.
In my own new business development process, I come across businesses all too often that simply don’t understand good marketing vs. bad marketing. And while that’s a good thing for me, I suppose, I nonetheless want to share some tips for how to avoid bad marketing pitfalls and instead use good marketing tactics and better…
A lot has been published on societal polarization, usually relating to political ideology but I contend it also relates to sales, especially cold calling.
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Have you created your new marketing plan for 2017? If you’re like many busy entrepreneurs, the answer might be, “Not yet,” or “We’re using the same one as last year,” or worse, “I don’t have one.” Yikes! If you’ve been flying by the seat of your proverbial pants, you may be suffering from what’s known…
