Nigerian Prince Wants to Send You Money
Ever get the email about the Nigerian Prince who wants to send you money? Email Hackers really know their stuff and recently have been stepping up their game.
Ever get the email about the Nigerian Prince who wants to send you money? Email Hackers really know their stuff and recently have been stepping up their game.
Trade show success is in the follow up. No doubt those of you who are exhibiting at an upcoming trade show you are busy organizing your collateral and displays. Got enough business cards? Check. Found last year’s raffle bowl? Check. But there is an important aspect that often gets overlooked when preparing for a trade show…
Most businesses, even solo-preneur’s have taken the time and invested in a website. Any small business that wants to be noticed stake their claim on a domain name and put up a site. It is more or less how business is done these days. The vast majority of business feels adescribe the image certain obligation to…
If you are new to the social networking swimming pool, don’t feel bad. There are lots of companies yet to get into the water, but it is high time to stick your toes in. Here’s a quick-start primer on what you will need to accomplish in order to develop a sound social media strategy. Online…
Our company, and many of our client companies, relies on the services of outside advertising providers, consultants, coaches, and salesmen. These outsourced providers make many promises and while most deliver on those promises sometimes a services falls short of expectation. Owners and managers should regularly review the performance of their services, especially those on a…
Closed loop marketing probably wasn’t a terminology taught at Pace University or other fine schools with a focus on accounting. But it probably should have been. With time to focus on things other than late tax filings, closed loop marketing is a great follow up our article on Relationship Management. Remember the discussion about data,…
Your customer relationships require management. Especially given that the summer is approaching and you may be considering taking some time away to regroup and refresh. Why not use the momentum to further develop new clientele relationships? Your existing customers and those who will join you deserve a great relationship with you, don’t they? You can…
If you want to get your point across and make a friend, use plain English. Industry jargon may be fine for working around your coworkers, industry friends and associates, but it should not be used in sales presentations. Jargon is one of the greatest frustrations for a buyer. The inability to grasp what is being…
If your business regularly uses events such as workshops or public speaking engagements, whether for promotional purposes, or actual revenue generation, then you’ll know how difficult it can be to generate a buzz around your event. But without genuine excitement in your target audience, how can you be sure that enough people will attend to…
The aphorism “a rising tide lifts all boats” is associated with the idea that improvements in the general economy will benefit all participants in that economy. Many businesses see changes in their top line revenue in this same fashion. Everyone on the planet is aware of the economic storm wreaking havoc on the bond market,…
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