I just finished reading something that is very timely. It’s the best reason ever to have a professional email address.
A lot has happened in the world of marketing since the dawn of the digital revolution. Email and direct mail marketing have mostly been used independently, but savvy marketers are today joining them together as a multi-channel strategy. If you’re not getting the results you expect from an email-driven campaign, even after A/B testing, consider…
In the web design and search engine optimization business, creativity rules just ahead of intellect and expertise.
Do Newsletters Really Work? Are they still relevant in a point in time when social networking and blogging are all the rage? How can you leverage newsletters for more business and better customer engagement? You probably write a blog every few days, at least twice a month I hope. You’d like to convert more of…
Implementing an effective direct mail campaign is not as easy as it might seem. It involves content creation, graphic design, audience targeting, and an understanding of human behavior.
Sound business marketers place a great deal of emphasis on targeting the audience with whom they wish to attract. It makes sense, because why spend your advertising budget on an inappropriate clientele? Following that logic, shouldn’t they be just as selective in deciding whom they chose to do business with? For new business development, as…
Small business owners could learn a lot from this perspective. You and your business’ products and services make you unique. You need to capitalize on what makes you special and different. Merely copying someone else, or relying on someone else to “get things done” simply will not work
If keeping your website operational is important to your business, look for a hosting partner that has a process for continual security improvement, someone with a laser-sharp focus on research and a motivation to anticipate where new vulnerabilities may come from.
However, if you’re getting 30% of your site’s traffic from mobile, and that traffic is going to various pages on your site, and organic traffic is a key revenue driver for your business, you may want to act quickly.
Today it is all about what we in the business like to call conversion. Converting a completely unknown contact into an interested party, encouraging them to be interested to learn more, converting that person to then become a customer, then converting them to a raving fan.