Diversify Your SMB Marketing Plan-Part 2
Our previous post looked at diversifying an SMB marketing plan through both behaviorally-driven and demographically-driven campaigns. Let’s look at two other types of campaigns.
Diversify Your SMB Marketing Plan Through Writing
Diversification is essential to any marketing plan. Focusing on just one campaign, technique, or demographic might yield success, but it is more likely to produce underwhelming results or simply fail.
Marketing Collateral in a Pandemic
Now is the ideal time to revisit your marketing collateral and consider how an update or addition may help your top-line revenue growth. Here are seven areas you should focus your analysis.
4 Ways to Generate Effective Content Ideas
There are many ways to create content ideas, but we choose to focus here on these 4 ways as a place to get you started.
How to Improve Content Marketing
We’ve previously written about how to improve content marketing with How to Write Content Answers and How to Write Content in Times of Upheaval. But what good is investing in a content marketing campaign if no one reads it? We’ll show you how to improve content marketing below.
The SMB Digital Divide is Closing
There is a digital divide that exists with every small business owner, despite that the first two decades of the 21st century brought about digital transformations in sales and marketing. Too many SMB’s still look at their customer buying experience from an out of date perspective. How is your small business narrowing its digital divide?
How to Write Content in Times of Upheaval
We’ve previously written about How to Write Content for Answers and have realized it is also important to learn how to write content in times of upheaval. The current pandemic has severely impacted what your audience is prioritizing, along with how they may view your brand. This pandemic and any other future disruptions are sure…
The 4 Steps of How to Write Content Answers
We’ve previously written about How to Connect With High Value Customers. In that fashion, we want to show you how to write content answers for the questions your potential clients may have. Let’s break down what it will take to effectively answer your prospective customers by expertly answering the pressing questions they have about your…
Professional Services Marketing and COVID-19
Professional Services are not immune to economic downturns and must consider their post-COVID-19 marketing response today in order to resume a path to success. Inbound marketing is a proven marketing method that is ideal for every professional services business. We’ve previously written about How Lack of Marketing Plan Blows the Budget. Let’s continue that trend by…
Marketing Your Small Business 4 Pennies
Hang on a minute. Does Marketing Your Small Business 4 Pennies even make sense? It does if you have no marketing budget and are hard-pressed to find new prospective customers. Marketing your small business for pennies is a concept that many very small businesses use to get off the ground. While traditional marketing and advertising…
