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Do you dread learning that someone has un-subscribed from your email list? standard

Do you dread learning that someone has un-subscribed from your email list? Everyone who uses an email marketing platform dreads the email notification of people who un-subscribe, usually following an email distribution. People opt-out for many reasons, usually:- They changed positions within a company. - They departed their current company for another one. - They changed suppliers, and you are no longer it! - Your content no longer engages their interest. - They forgot who you are. - Their inbox is packed.For many small business owners, the day to day routine makes it difficult to carve out time to create great content and share it on a regular basis. Three articles a year is not going to create a level of engagement, nor should ...

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Should an SMB Take on Every New Client? standard

Sound business marketers place a great deal of emphasis on targeting the audience with whom they wish to attract. It makes sense, because why spend your advertising budget on an inappropriate clientele?Following that logic, shouldn't they be just as selective in deciding whom they chose to do business with? For new business development, as well as a great many other facets of business, being selective in choosing whom to work with can be a good thing. Should an SMB take on every new client?Definitely not! You need to think beyond just selling, and remember that you are entering into a relationship. Such a situation must be based on mutual respect and a large dose of reality.As the owner of ...

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